Prox Digital Agency Crosses $20M in Client Revenue and Launches a Community Built on One Idea: Growth for People, Not People for Growth

Prox Digital Agency a global digital growth partner, today announced it has helped generate more than $20 million in revenue for its clients, working with over 500 brands across the UK, USA, Australia and Dubai.

Over $5 million of that figure has come from the agency’s newest AI-led services, as Prox expanded its offering and began serving more clients internationally. The figures represent revenue generated for clients, not the agency’s own turnover.

The milestone arrives as search is changing faster than at any point in its history. With AI tools such as ChatGPT, Gemini and Perplexity now recommending businesses directly, being ranked on Google is no longer enough. Brands also need to be cited in the answer.

The People Behind the Numbers

Prox attributes its results to a skilled, cross-disciplinary team and a leadership approach that treats digital growth as a business discipline, not just a marketing one.

Founder and CEO Ali Zafar Azad brings a rare combination of finance and accounts expertise with digital business consultancy. That dual perspective shapes how the agency works: every strategy is tied to commercial outcomes, from revenue and return on investment to long-term, sustainable growth.

He leads a team that pairs strategic and creative capability with a strong business development function. Jack Willson, Business Director, drives partnerships and market opportunities. Palamarchuk Natalia, Business Development Head, leads the agency’s global relationships and international expansion. Victoria Horsley, Business Development Manager, grows and supports the client portfolio across regions.

Together, they have helped Prox build lasting partnerships with more than 500 brands across four markets.

“Coming from a finance and consultancy background, I have always looked at growth through the numbers. A strategy is only good if it moves the business forward.” – Ali Zafar Azad

Recognised for Results and Craft

Prox’s work has been recognised by leading industry platforms, including:

• Shape: Top GEO SEO Agencies 2026
• Sortlist: Top-Rated Digital Agency, 2026
• Best CSS: Site of the Day Winner, Global Design Gallery, 2026

Leading the UK on SEO and GEO

While Prox Digital Agency London, UK serves clients across the full digital spectrum, its strongest momentum is in the UK, where its approach to Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO) is winning ground.

Prox’s dual-engine strategy aims to win traditional search rankings and AI citations at the same time. In recent client work, this has delivered AI answer engine citation rates of up to 90% and significant gains in non-branded search visibility across competitive, trust-sensitive sectors including healthcare and banking.

Alongside search, Prox offers a full suite of services:

• Web design and web development: fast, conversion-focused websites built for growth
• Digital marketing: performance-led campaigns across paid, social and search
• Creative branding: brand identities and systems with a clear point of view
• Digital transformation: modern strategy and technology for evolving businesses
• MVP and product design: turning ideas into testable, market-ready products
• App design and development: mobile experiences built around real user needs

A Community Built Around People

Alongside the milestone, Prox is introducing the Prox Community, a space that brings together people, ideas, technology and creativity, built on one belief: growth should serve people, not the other way round.

Ali Zafar Azad said:

“Twenty million dollars is a number, but behind it are 500 businesses and the people who run them. What excites me most is what comes next. We’re building more frameworks that help clients grow on their own terms, and I want to be clear that this isn’t about replacing anyone’s job. It’s about going beyond the ordinary business relationship, where an agency delivers a report and disappears. We want to build a real connection and help people around the world, practically and emotionally. The Prox Community is where people, ideas, technology and creativity come together, and our philosophy is simple: growth for people, not people for growth.”

Introducing “The AI Showdown”: Something More Than an Audit

Most agencies offer an audit. It arrives as a document, gets read once and is forgotten. Prox is launching something different.

The AI Showdown puts a brand head to head with its competitors, inside the AI tools its customers already use:

• Prox runs 25 real buyer questions through ChatGPT, Gemini and Perplexity
• Businesses see exactly who AI recommends in their category, and who it recommends instead of them
• Each brand receives its Share of Answer: the percentage of AI answers in its market that mention it
• A clear, prioritised plan shows what to change first to win more of those answers

“Rankings tell you where you appear on a page,” added Ali Zafar Azad. “Share of Answer tells you whether you’re part of the conversation. Most businesses have never seen that number, and it’s often a surprise.”

Brands can claim their AI Showdown at +44 204 5257 801.

About Prox Digital Agency

Prox Digital Agency is a global digital growth partner with clients across the UK, USA, Australia and Dubai. Its services include SEO, GEO, web design and development, digital marketing, creative branding, digital transformation, MVP and product design, and app design and development. https://proxdigitalagency.com

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