Wednesday, Nov 27, 2024

See Chick-fil-A's wild new restaurant design with a drive-thru that runs through the middle of the building


Chick-fil-A four-lane restaurant
Chick-fil-A is debuting an elevated store design next year in Atlanta. The restaurant has four drive-thru lanes.
  • Chick-fil-A is introducing two new restaurant designs in New York City and Atlanta next year.
  • One concept has four drive-thru lanes that flow below an elevated building with a large kitchen.
  • A walk-up only concept is slated to open next year in New York City.

Chick-fil-A, whose busy drive-thru lanes often spill into city streets, is building two new restaurant concepts that cater to the chain's growing digital business.

One restaurant design, an elevated building with four drive-thru lanes that flow below the store, is set to roll out next year in the chain's home base of Atlanta. The second concept is a digital-focused walk-up store with no cashiers. It is set to debut next year in New York City.

"These types of digital first formats allow us to uniquely care for a customer in the way that they want to experience us as a brand," Ash Pait, a strategy and development executive, said in a corporate YouTube video.

Take a closer look at the two designs:

Chick-fil-A is opening an elevated restaurant design with four drive-thru lanes.

Chick-fil-A four-lane restaurant
The chain said the new concept, set to debut next year in Atlanta, can hold up to 75 cars.

Chick-fil-A four-lane restaurant
The elevated building will have twice as much kitchen capacity as a traditional restaurant. A chain executive told Nation's Restaurant News that the parcel size is consistent with a traditional Chick-fil-A restaurant, but "we get space back by elevating the kitchen."

Chick-fil-A aerial

Source: Chick-fil-A and Nation's Restaurant News

A "sophisticated food transport system" will ferry meals to employees stationed at the ground level, Chick-fil-A said.

Chick-fil-A four-lane restaurant
The elevated drive-thru concept will have an order-ahead lane for customers picking up mobile orders. Customers will also be able to place their orders with an employee like a traditional drive-thru lane.

Chick-fil-A four-lane restaurant
As mobile ordering customers get close to the restaurant, "their orders are fired to the kitchen so that they're hot, fresh, and ready to eat when they arrive at the pickup point," the chain said in a video presentation.

Chick-fil-A four-lane restaurant
Chick-fil-A said the elevated restaurant will be the chain's first with four lanes.

Chick-fil-A four-lane restaurant
The new elevated Chick-fil-A concept looks similar to Taco Bell Defy, a four-lane drive-thru that debuted in 2022 in Brooklyn Park, Minnesota. The two-story restaurant has a proprietary vertical lift to transport meals to drive-thru customers.

Taco Bell Defy
Taco Bell's new concept at Brooklyn Park, Minnesota.

Source: Taco Bell

Chick-fil-A also plans to debut a walk-up-only store next year in New York City.

Chick-fil-A walk-up store
The store is designed for mobile customers.

Chick-fil-A walk-up store
There are no cash registers or drink towers.

Chick-fil-A walk-up store
Chick-fi-A told Insider that the two new designs "were strategically developed with an emphasis on digital ordering and convenience." The company said digital orders make up more than half of total sales in certain markets.

Chick-fil-A walk-up store
Chick-fil-A is not the first fast-food chain to design a store for digital orders. In 2019 Starbucks Coffee debuted a pickup store in New York City's Penn Plaza.

Starbucks pick up only store
In November 2020, Chipotle debuted a restaurant with no dining room in New York. It caters only to digital orders.

Chipotle Digital Kitchen
Last year, McDonald's rolled out a prototype store in Texas designed for to-go and delivery orders.

McDonald's new format Texas

Source: Insider

Chick-fil-A has separately opened over 40 drive-thru-only restaurants. These stores do not have dining rooms and cater only to drive-thru and pickup orders.

The first drive-thru focused Chick-fil-A® location on O‘ahu will open on Thursday, July 27, 2023,
Chick-fil-A opened a drive-thru focused location in O‘ahu on July 27.
Read the original article on Business Insider
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By: [email protected] (Nancy Luna)
Title: See Chick-fil-A's wild new restaurant design with a drive-thru that runs through the middle of the building
Sourced From: www.businessinsider.com/chick-fil-a-new-store-designs-photos-drive-thru-walk-up2023-7
Published Date: Fri, 28 Jul 2023 10:00:00 +0000

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