Complete Microsoft Connectivity for ISVs

Announcing the Industry’s First Commercially Licensed, Redistributable Driver Bundle for OneLake, Synapse Spark, and Fabric Spark

Microsoft built the future of enterprise data. Then locked it behind three different doors. If you’re an ISV building analytics platforms, data integration tools, or embedded business intelligence solutions, you’ve felt the pain. Your customers demand Microsoft connectivity. They want OneLake integration, Synapse Spark access, and Fabric platform support. Meanwhile, you’re stuck explaining why your roadmap shows “Microsoft integration” perpetually pushed to next quarter.

The problem isn’t your engineering team. It’s that Microsoft’s ecosystem spans three distinct platforms, each requiring different connection approaches, and their free drivers come with a deal breaker: personal use only, zero redistribution rights.

This fragmentation has created a market opportunity that’s been sitting behind locked doors. ISVs lose deals due to missing Microsoft connectivity. Development teams spend months building custom integrations instead of differentiating features. Enterprise customers adopt Microsoft platforms faster than vendors can keep up.  Today, that changes.

What We Built: Triple Threat Driver Bundle

We created a commercially licensed, redistributable driver suite that connects your applications to all three Microsoft platforms.

Here’s what you get:

OneLake ODBC Driver: Direct SQL access to Microsoft Fabric’s unified data lake, treating it like any traditional database connection. Your apps can query OneLake’s Delta Parquet format directly.

Synapse Spark ODBC/JDBC Driver: Translates standard ANSI SQL to Spark SQL automatically, with query pushdown that moves filters and joins to the Synapse cluster instead of pulling raw data across the network.

Fabric Spark ODBC/JDBC Driver: Native connectivity to Microsoft’s unified platform, supporting real-time analytics and collaborative workflows.

All three drivers include unlimited redistribution rights, so you can ship Microsoft connectivity with your product instead of building custom integration

OneLake ODBC Driver: Democratize The Unified Data Lake

Microsoft Fabric’s OneLake represents the future of enterprise data storage. It’s a unified SaaS data lake that automatically provisions with every Microsoft Fabric tenant, storing all data in open Delta Parquet format with V-Order optimization. Our driver provides direct SQL access to this “OneDrive for data,” enabling your applications to connect to OneLake just like any traditional database.

Your customers gain a single logical data repository for their entire organization, with up to 90% storage cost reduction compared to traditional architectures. Your application becomes their gateway to unified analytics.

Synapse Spark ODBC/JDBC Driver: Enterprise Big Data, Simplified

Azure Synapse Analytics powers some of the world’s largest data processing workloads. Our driver translates standard ANSI SQL into Spark SQL automatically, pushing filters, joins, and aggregations directly to the Synapse cluster for maximum performance.

Cross platform support across Windows, Linux, and macOS means your application can connect enterprise customers to petabyte scale analytics regardless of their infrastructure choices. No Spark expertise required from your development team or your customers.

Fabric Spark ODBC/JDBC Driver: Future Ready Unified Platform Access

Microsoft Fabric represents the convergence of data engineering, data science, and business intelligence into a single platform. Our Fabric Spark driver provides native connectivity to integrated workspace experiences, enabling real time analytics and collaborative data science workflows.

As enterprises consolidate onto unified platforms, your application becomes their preferred interface for Fabric based analytics and data science initiatives.

The ISV advantage that makes the difference: commercial licensing with unlimited redistribution rights, enterprise grade support and SLAs, and 30+ years of proven driver expertise.

Why This Matters Now: The Microsoft Data Platform Revolution

Microsoft’s vision centers on eliminating data silos through unified platforms. Enterprise reality shows fragmented connectivity blocking that vision’s implementation. This creates an 18-month window for ISVs to establish market leadership while the connectivity landscape consolidates.

Every enterprise RFP now includes Microsoft data integration requirements. The technical challenge spans three different platforms requiring three different connection methods. The business impact hits ISV revenue directly: companies lose deals while competitors scramble to build custom Microsoft integrations.

ISVs with native Microsoft connectivity capture premium market positioning. Sales cycles accelerate when Microsoft integration ships with your product rather than appearing as a “roadmap item.” Platform players consistently capture 3 to 7x more customer lifetime value than feature focused vendors.

The data gravity effect compounds this advantage. OneLake creates gravitational pull that draws customers deeper into Microsoft’s ecosystem. ISVs positioned as OneLake interaction layers become indispensable to customer workflows. Network effects multiply as unified architectures create integration advantages for connected applications.

The OEM Revenue Opportunity: From Feature Request to Competitive Moat

Traditional software companies sell features. Platform companies sell Microsoft integration capabilities. The economic impact spans higher gross margins, longer customer retention, and expanded average deal sizes.

Premium feature tiers become possible when Microsoft connectivity serves as an enterprise upgrade. Competitive differentiation emerges in crowded markets where Microsoft integration separates leaders from followers. Pricing premiums of 2 to 3x become justifiable when customers view your platform as essential Microsoft infrastructure.

Market expansion opportunities multiply through Microsoft focused enterprise accounts. Partner ecosystem collaboration and co selling programs provide direct access to Microsoft’s global sales organization. Geographic expansion accelerates through Microsoft’s existing international presence and customer relationships.

Customer lifetime value increases as platform positioning raises switching costs. Expansion revenue flows through additional Microsoft service integrations. Retention rates improve through data gravity effects that make customer migration increasingly complex and expensive.

Analytics ISVs targeting Fabric adopters gain first mover advantages through native connectivity. Customer acquisition accelerates via direct referrals from Microsoft field teams. Revenue growth comes from entirely new customer segments becoming accessible through platform integration.

Technical Analysis: Enterprise Grade Capabilities

Competitive Positioning Analysis

Microsoft’s Free Drivers: Personal use licensing only—can’t be redistributed with commercial products. This creates a gap between technical capability and commercial viability.

Custom Integration Approach: Requires significant development resources, ongoing maintenance overhead, and typically results in limited functionality compared to purpose-built connectivity solutions.

Point Solution Vendors: Fragmenting your technology stack across multiple connectivity vendors creates integration complexity and vendor management overhead.

Our Bundle Advantage: Single commercial relationship, consistent technical approach across all Microsoft platforms, and unlimited redistribution rights that let you solve your customers’ problems.

Implementation Strategy: From Download to Revenue

Phase 1: Evaluation (Week 1-2): Download evaluation drivers and integrate them with your development environment. Test with your existing application architecture to validate compatibility and performance.

Phase 2: Pilot Integration (Week 3-4): Implement driver connectivity in a development branch. Run functionality tests against Microsoft environments to confirm capabilities match your customer requirements.

Phase 3: Commercial Deployment (Month 2): Execute OEM licensing agreement and integrate drivers into your production build process. Update documentation and customer deployment guides.

Phase 4: Market Activation (Month 3): Train sales team on Microsoft connectivity capabilities. Engage pilot customers with Microsoft environments. Begin pursuing enterprise opportunities that require Microsoft integration.

Evolution and Future Compatibility

Microsoft continues consolidating their data platform ecosystem. The trend toward unified platforms creates opportunities for ISVs positioned as integration layers but also means technical requirements will keep evolving.

Our driver development follows Microsoft’s platform roadmap, ensuring compatibility as new capabilities roll out. This means your investment in Microsoft connectivity pays forward as the ecosystem expands rather than creating technical debt.

Your Integration Strategy Starts Now

Technical Evaluation: Download evaluation drivers and test integration with your existing application architecture.

Commercial Discussion: Contact our OEM licensing team to discuss redistribution terms and support options that fit your business model.

The Microsoft connectivity challenge isn’t going away—it’s becoming table stakes for enterprise software. The question is whether you’ll spend the next six months building custom integrations or shipping native Microsoft connectivity that makes your platform indispensable to enterprise workflows.

Ready to evaluate the technical fit? Start with our evaluation drivers and see how Microsoft connectivity changes your competitive position in enterprise deals.

Learn more today.

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