Connect Earth Lands $5.6 Million in Seed Funding

• U.K.-based Connect Earth landed $5.6 million (£4.65 million) in seed funding this week.
• The company, founded in 2021, offers a carbon tracking API to help financial institutions access sustainability data.
• Connect Earth made its Finovate debut in March at FinovateEurope in London.

Connect Earth, an environmental data company based in the U.K., has landed $5.6 million (£4.65 million) in seed funding. The startup, founded in 2021, will use the capital to accelerate its expansion among large enterprises in the U.S. and Europe. Connect Earth noted that it has already begun working with financial institutions like KBC Bank and strategic partners like FIS Global.

“We are delighted to have secured this investment, which will enable us to significantly increase our capacity for working with new partners around the world,” Connect Earth co-founder and CTO Nick Carmont said. “Connect Earth has the potential to make a huge impact on the financial sector and this investment will accelerate our ambitions to become the environmental data backbone of financial services across the globe.

The funding round was led by Gresham House Ventures. Also participating were Love Ventures, Global Brain, The Norinchukin Bank, Portfolio Ventures, and Super Capital VC, as well as strategic angel investors. Existing investors Market One Capital, Mustard Seed MAZE, and Venista Ventures were also involved in the round.

Connect Earth enables businesses to gain critical insights into the climate impact of their spending and investment decisions. The company’s carbon tracking API helps democratize access to sustainability data, empowering individuals and institutions alike to make sustainable choices. Connect Earth’s API can be embedded into financial institutions’ mobile apps to provide carbon footprint estimates for every spend-based transaction. This, according to Connect Earth, helps “bridge the gap between intent, knowledge, and action” when it comes to meeting sustainability goals.

Since the beginning of 2022, Connect Earth has estimated carbon emissions for more than 500 million financial transactions. Partner KBC Bank noted that it saw an increase in customer engagement of 2% and an increase in customer environmental awareness of 20% within the first two months of integrating Connect Earth’s API within its mobile app.

In a statement on the Connect Earth blog, Carmont added that the company also plans to launch “several new products that will break down the barriers to accessing environmental data and tools.” Connect Earth recently announced the launch of Connect Invest, an API solution that provides carbon emissions estimates for stock and share investments.

Connect Earth’s funding announcement – and recent new product – come at an opportune time. In the same Connect Earth blog post, Gresham House Ventures Associate Director Benjamin Faulkner noted that Connect Earth may benefit from “extensive regulatory tailwinds such as TCFD and SFDR” which mandate that financial institutions improve disclosure of their carbon footprints. Accompanying the investment, Gresham House Ventures’ Steward Holness will join Connect Earth’s board of directors.

Connect Earth made its Finovate debut at FinovateEurope 2023 earlier this month in London.

Photo by Vanessa Loring

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