Financial Insanity: The American Consumer is Saving Less

“The definition of madness is to do the same thing over and over again, hoping to obtain different results.” 

– Author unknown (Einstein or Franklin, according to the internet)

According to the Wall Street Journal, US consumer savings has reached a level not seen 12 years ago. The article shares two critical reasons: the rise in prices (inflation) and the optimism that consumers have that the economy is improving and will provide higher incomes in the future.

Then, just like recycled novels, we return to the same starting point before the economic crisis. Everything is going so well in our economy and, therefore, macroeconomics that we forget the pillars of a successful financial life:

• Saving for emergencies.
• Keeping debts to a minimum.
• Having financial goals for the future.

Then, when those financial setbacks and challenges come, we ask ourselves: Now, what do I do if I do not have money? And we wrapped ourselves in a vicious cycle of debt, started reading and watching self-improvement videos, and decided to retake action. Until we forget how difficult it was to go through this crisis, we repeat it.

Suppose you are going through financial abundance, and you feel as optimistic as the average consumer in the United States. In that case, we want you to reflect a little and think about your financial goals, the 2008-2009 crisis, and how important it does not deviate from saving. Now that everything is going so well is time to think that everything does not last forever, and you must have an emergency fund ready to help us when we need it. Remember that you must invest in the future, with retirement funds, investment funds, in your own business, real estate, etc. This abundance is not here to buy the new iPhone, more clothes, or a new car; This abundance is here to help us push our goals and to be able to differentiate ourselves from the “bunch” that is the average consumer.

As you read the article in WSJ or read more good news about the stock market and the profits in mutual funds, remember when everything was not going so well. Also, recognize the scams and programs that promote wealth from one day to another. Do not forget your north; do not forget your goals; do not forget the savings and financial discipline. We all have a little crazy, but in this economic asylum, the sanest is that it triumphs.

What can you do to save more?

Do not waste extra income

If a person receives extra pay or a bonus and ends up wasting it right away, they will never be able to save. Unless it is because of some need, try to save any extra income that comes to them. Even if a person is in debt, try to keep a small part of saving money for any unforeseen circumstances.

Look for offers and compare prices

From one supermarket to another, there can be many differences in the price of the same product, so try to compare to see which one works best for you. Also, look for stores that have the best deals.

Stop impulse buying

If someone buys something for an occasion while shielding themselves in the phrase “I’m working for something,” they will probably not need it. If it is not something they need immediately to wait a few days before buying it, they will surely see more clearly if they need it or if it is an unnecessary expense.

All in all