insightsoftware Data + Analytics Wins 2025 Dresner Technology Innovation and Application Innovation Awards for Embedded BI

For the fifth consecutive year, Dresnor Advisory Services has recognized insightsoftware Data + Analytics as a top Embedded Business Intelligence solution. This year’s dual recognition, winning both the 2025 Technology Innovation Award and 2025 Application Innovation Award, reinforces Logi Symphony’s position as the market’s premier solution for embedding analytics directly into applications.

The awards, presented annually by Dresner Advisory Services, honor top-ranked vendors in the company’s Wisdom of Crowds® thematic market studies. The Technology Innovation Awards recognize vendors offering the most comprehensive technical solutions, while the Application Innovation Awards acknowledge those delivering market-leading application capabilities. Dresner determines winners based on extensive research with end users across usage patterns, deployment trends, and vendor performance.

Embedded BI: From Feature to Strategic Imperative

Embedded Business Intelligence represents the technological capability to include BI features and functions as an inherent part of another application. According to Dresner’s research, embedded BI importance has reached an all-time high, extending a three-year upward trend as organizations increasingly recognize analytics integration as a competitive advantage rather than a supplementary feature.

Logi Symphony from insightsoftware Data + Analytics delivers on this strategic imperative by enabling Independent Software Vendors (ISVs) and application teams to embed self-service analytics, interactive dashboards, and AI-powered insights directly into the applications their users work in daily. By eliminating the need to switch between systems, Logi Symphony transforms applications into intelligent decision-making tools that deliver answers where and when users need them.

Five Years of Continuous Recognition

This latest achievement extends insightsoftware’s remarkable track record with Dresner Advisory Services. Beyond the five consecutive years of Technology Innovation Awards for Embedded BI (2021-2025), Logi Symphony has also maintained:

• An eleven-year run as the #1 vendor in Dresner’s annual Embedded Business Intelligence Market Study
• Five consecutive perfect “recommend” scores from customers in the Wisdom of Crowds BI Market Study
• Overall Leader status in Customer Experience and Vendor Credibility in the 2025 Industry Excellence Awards

“Companies don’t need more dashboards—, they need intelligence woven into applications their teams use every day,” said Matt Belkin, President and GM, Data + Analytics at insightsoftware. “Being recognized by Dresner with both Technology and Application Innovation Awards for the fifth year demonstrates that Logi Symphony continues to set the standard for embedded analytics. We’re making smarter products, and our customers’ success validates this approach.”

Why Logi Symphony Leads the Embedded BI Market

Logi Symphony’s continued dominance in Dresner’s research reflects several key differentiators:

Seamless Integration: Purpose-built architecture that embeds flexibly into any web-based application with robust APIs, SSO, and extensibility features that deliver frictionless user experiences.

AI-Powered Intelligence: Native AI capabilities available in any deployment environment, including on-premises, enabling users to get insights through natural language queries without leaving their workflow.

Deployment Flexibility: Support for cloud, hybrid, and on-premises deployments, addressing the needs of organizations in regulated industries and those requiring complete data sovereignty.

Complete Data Connectivity: Direct connections to any data source such as SaaS platforms, cloud databases, APIs, and files, without requiring users to manage complex data pipelines.

Composable Analytics: Modular components that allow product teams to build exactly the analytics experiences their users need, from simple visualizations to sophisticated self-service exploration.

Industry Momentum for Embedded Analytics

“Embedded BI is reaching a new all-time high in importance,” noted Howard Dresner, Founder and Chief Research Officer at Dresner Advisory Services. “As a technology that is still emerging in many organizations, growing awareness of embedded solutions is accelerating its adoption and reinforcing its strategic value.”

This trend aligns with what insightsoftware sees across its customer base: organizations are increasingly recognizing that competitive advantage comes from making every application intelligent, not from standalone analytics tools that exist separately from user workflows.

Recognition Across Multiple Dimensions

The dual recognition in both Technology Innovation and Application Innovation categories underscores Logi Symphony’s strength across the full spectrum of embedded BI.

This complements insightsoftware’s broader recognition in 2025, including Overall Leader status in Dresner’s Business Intelligence Market Study across both Customer Experience and Vendor Credibility models, along with best-in-class designation for sales responsiveness and a “High Value/Low TCO” ranking.

About the Dresner Wisdom of Crowds® Research

Dresner’s Wisdom of Crowds® research is based on data collected on usage and deployment trends, products, and vendors. Users in all roles and throughout all industries contributed to provide a complete view of realities, plans, and perceptions of the market. The thematic market studies focus on user priorities, current use, and intentions while examining the supplier market across 33 vendor performance criteria.

To learn more about insightsoftware’s Logi Symphony and how embedded analytics can transform your applications, visit insightsoftware.com/logi-symphony.

To access the full Dresner Embedded Business Intelligence Market Study, click here.

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