Marketing on a Small Business Budget

It can reduce the cost of marketing if you better understand why you use the marketing tools you use. This article will give you five budget tips for your marketing, along with a list of reasons to use them (especially during a recession).

Implement a User-created content strategy

To get free media visibility, always try to implement user-generated content. Stories with Instagram filters from different brands, TikTok challenges, and customer comments on Twitter are just a few examples of user-generated content (UGC). Content can be entertaining, informative, or questioning, but the most important thing is that it works. Who do you trust the most: a friend’s post praising a brand or an ad from the same brand?

And best of all: this provides massive marketing and exposure that requires very few resources from you. Is not that precisely what we all need right now?

Use Email marketing

Email marketing is an essential communication tool today. Keep your customers informed by sharing your latest updates, offers, or other vital messages on managing the crisis. Always use freely available email marketing to keep updated and get in the loop with the customer.

Hit two birds with one stone: use email as an internal communication tool. Creating a newsletter does not take long, and you will reduce the number of calls from anxious customers and the countless questions that arise internally at companies.

Given the results, the investment in email marketing is worth it. Once the crisis ends, you can continue to send newsletters to generate leads, generate more sales and enjoy the other benefits of an email marketing tool.

Reuse older Materials

Do you belong to any of these industries where website traffic is decreasing? Attracting regular traffic to your site is not something that happens overnight. Converting a popular guide to a blog post can increase the number of visitors to your site with little effort. Therefore, reusing your old content is the most effective way to use your resources.

Following are some tricks to use your material to interact with customers:

• Turn an older brochure or guide into an SEO-friendly blog post and vice versa
• Present your top-performing articles in a new infographic
• Create a newsletter based on your most popular post on social media
• Talk about your best blog posts in a podcast. (We talked earlier about how to start your podcast)
• Hold an online seminar on topics you have already covered

Arrange an Online seminar

Webinars are a secure way to generate qualified leads. Holding an online seminar enables you to create a lead that does not cost you except your time. People who spent an hour in your presentation today will become your loyal customers tomorrow.

Webinars are not for me – the first thing that comes to mind is. Think freely, and you will get at least a few ideas in webinars. Here is some inspiration:

• Step-by-step tutorials
• Webinars on customer references
• Workshops
• Customer training

Collaborate with other Companies

Collaborating with other companies allows you to broader your vision, reach a wider audience, and build a positive reputation. You will hardly find a media that has not noticed the rare collaboration yet.

What can we learn from these technology giants? First, competition is declining a bit right now, and companies are ready to support each other. Second, companies that act responsibly in the media and social networks are increasing. In addition, partnering with other brands is a great way to reach a relevant audience that may not have thought of your brand before.

You do not have to have a considerable budget for partnerships to be effective. Bakeries can partner with restaurants to deliver lunches to hospitals. Advertising agencies can coordinate webinars. You name it.

This is a bit of a sinking ship. To help gain visibility, you will ruin your brand’s reputation. Fake aid initiatives are easy to spot, so cooperate only if you have good intentions.

Conclusion