The Rise of ‘BFFmoons’: Travel Trends Among Child-Free Couples

Did you know that childless couples spend the most on travel? According to PYMNTS, in 2024, they averaged $620 per month on travel services, significantly outspending single individuals and married couples with children. This trend reflects their higher disposable income and prioritization of travel over other expenses. But DINKs aren’t traveling in traditional ways. Instead, they are turning to trips like BFFmoons, wellness and slow travel, set-jetting, and other experiences. Read on to learn more about the BFFmoon and how DINKs are changing the travel landscape.

What Is a BFFmoon?

The term “BFFmoon” is gaining traction as a playful twist on traditional romantic getaways, reflecting a broader cultural shift toward valuing deep friendships and shared experiences. A BFFmoon is essentially a vacation taken with your best friend, often to celebrate a milestone or simply to enjoy each other’s company in a new setting. This trend is part of a larger movement that includes “buddymoons”, post-wedding trips with friends, and “friendmoons”, which are vacations taken with friends instead of a romantic partner. The common thread is the desire to prioritize platonic relationships and shared adventures over traditional romantic getaways or trips with children.

BFFmoons celebrate friendships, especially in an era where friends are more like chosen family. Many childless couples find these types of trips more flexible, affordable, and fulfilling because they can travel with friends who have shared interests and similar schedules. This trend has also been highlighted on social media, contributing to its popularity.

Destinations and Experiences

BFFmoons can take many forms, from luxurious spa retreats to adventurous hiking trips. Popular destinations often include serene locales that offer relaxation and bonding opportunities, such as the Amalfi Coast in Italy or wellness resorts in Mexico. The key is choosing a destination that aligns with both friends’ interests and provides ample opportunities for shared experiences.

Other Travel Trends for Couples without Children

BFFmoons aren’t the only type of travel that DINKs are engaging in. Here are a few more travel trends that have become popularized by childless couples:

Set-Jetting

Inspired by many social media influencers, DINKs are traveling to popular movie and TV show filming locations. Some popular sites include places like the Lord of the Rings set in New Zealand, the Bellagio in Las Vegas, Santorini, and the Amalfi Coast. Couples who love an adventure can plan these trips individually or go on a group film-inspired tour.

Wellness and Slow Travel

There’s a growing preference for wellness-focused and slow travel experiences. Couples are opting for extended stays in destinations like Costa Rica, Italy, and New Zealand, engaging in activities such as yoga retreats, hiking, and culinary explorations. This approach allows for deeper cultural immersion and personal rejuvenation.

Sustainable Travel

Eco-conscious travel is on the rise, with couples choosing destinations and accommodations that prioritize environmental sustainability. This includes staying at eco-friendly resorts, using local transportation, and participating in community-based tourism activities.

How DINKs Are Changing Travel

DINK couples are reshaping the travel industry in profound ways. With greater financial freedom, fewer scheduling constraints, and a shared appetite for meaningful experiences, these couples are driving demand for more personalized, high-quality travel. They’re choosing longer, more immersive trips over quick getaways, favoring destinations that offer cultural depth, wellness, sustainability, and flexibility. From wellness retreats and eco-lodges to “BFFmoons” and set-jetting adventures, DINKs are prioritizing purpose-driven and emotionally fulfilling journeys. As this demographic continues to grow, the travel industry is adapting, offering more adult-centric, luxury, and off-peak options that reflect a shift from family-oriented vacations to experience-first travel. In short, DINKs aren’t just changing how we travel, they’re redefining why we travel.

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