A pizza company is letting customers buy now and pay when they're dead

• A pizza company is letting customers buy now and pay after they're dead.
• Hell Pizza says the AfterLife Pay system will initially run as a trial for 666 people.
• While the marketing stunt is light-hearted, it's also a legally binding agreement.

Death is an escape from everything — except, well, capitalism, it seems. A New Zealand pizza company has unveiled a new "buy now, pay later" system that lets customers wait to pay for their order until after they're dead.

Hell Pizza unveiled the "AfterLife Pay" plan on Thursday, according to Newshub. It's a selective program that's only allowing 666 Kiwis and 666 Australians to participate, Newshub said.

The "AfterLife Pay" system requires customers to sign a real amendment to their wills, allowing their pizza debts to be collected after they've died. According to Newshub, there are no interest rates or fees in the program.

Hell Pizza CEO Benn Cumming told Newshub the "light-hearted" marketing stunt was inspired by current buy now, pay later programs affecting Kiwis.

"We're seeing a growing number of people using the schemes to buy essential items like food, and we think it's taking it a step too far when you've got quick service restaurants like ours being asked to offer BNPL for what is considered a treat," Cummings said.

"You can have your pizza and eat it too without any pesky late fees or penalties," he added.

According to Hell's menu, there are a variety of original, gourmet, and healthy pizzas available for customers.

There are also plenty of sides and salads offered, meaning "AfterLife Pay" users can do some real damage to their life's savings — but that's for them to worry about long after they're six feet under.