Tom Brady told Jeff Ross off during his Netflix roast for making a massage joke about Patriots owner Robert Kraft

• One of Jeff Ross' jokes during Tom Brady's Netflix roast didn't land well with the NFL champion.
• The joke referenced a 2019 prostitution scandal involving New England Patriots owner Robert Kraft.
• Brady could be seen whispering to Ross on stage: "Don't say that shit again."

Tom Brady fielded jokes spanning his ex-wife Gisele Bündchen to his failed crypto venture during his Netflix roast on Sunday.

The NFL Hall-of-Famer was mostly a good sport — except for with one joke.

Comedian Jeff Ross, dubbed the "Roastmaster General," was one of the first to take to the stage during "The Greatest Roast of All Time: Tom Brady."

Referring to the New England Patriot's owner, he told the audience: "Tom became a Patriot and moved up to New England, and on the first day of training camp, that scrawny rookie famously walked into the owner Robert Kraft's office and said, 'I'm the best decision your organization has ever made. Would you like a massage?'"

He then blew a kiss towards Kraft, pointed at him, and said, "I love Robert Kraft."

Seconds later, Brady stood up from his seat, walked up to Ross, and murmured in his ear, "Don't say that shit again."

Ross, who is Jewish, replied, "OK, OK. He's having fun, look at him. I love what you do for the Jews, Robert Kraft. You're incredible."

The joke referenced a 2019 scandal when Kraft was charged with two counts of soliciting prostitution during a human trafficking and prostitution investigation involving several day spas in Florida.

The sports executive was accused of engaging in sex acts with one of the spa's employees, along with 24 other men and four women. Kraft pleaded not guilty, and the charges were later dropped due to a lack of evidence.

With the charges hanging over his head, Kraft, 82, appeared to conduct business as usual: in the summer after he was accused, he attended an institutional dinner alongside President Donald Trump in Qatar, and was later spotted partying with Jon Bon Jovi and Jamie Foxx in the Hamptons.

While the charges were eventually dropped against the men involved in the scandal, the women still had to agree to a plea deal and pay hefty fines amounting to thousands of dollars.

"The Greatest Roast of All Time: Tom Brady" aired as part of the Netflix Is A Joke, the streamer's 12-day-long live comedy festival taking place in LA.

Hosted by Kevin Hart, Brady wasn't only roasted by Jeff Ross, but also Bert Kreischer, Tom Segura, Nikki Glaser, Andrew Schulz, Tony Hinchcliffe, and Sam Jay.