10 real estate social media marketing strategies to grow your brand ( + top tools)
By Andrea DixonOctober 21, 202512 mins read4 Views
If you’ve been dragging your feet on social media or just randomly posting here and there without a real plan, 2025 might be the year it finally catches up to you. While you’ve been overthinking captions and filters, other agents in your market just started posting anything that comes to mind. Now, their social feeds are building their brands, generating leads and keeping their phones buzzing long after business hours.
But building a presence that works while you sleep doesn’t happen by accident. It takes a clear strategy, the right tools and a mindset shift toward consistency and connection. We’ll go through practical strategies to level up your real estate social media marketing from choosing the best platforms for your audience to avoiding common pitfalls. Plus, we’ll show tools that make it all easier – and a lot more fun.
Why social media marketing for realtors matters in 2025
Engaging marketing strategies (Source: Instagram)
The goal of real estate marketing is simple – get people to know, like and trust you enough to pick up the phone. Leads that come from ads or postcards might trust you, but they don’t really know you yet. That’s a lot to accomplish in one phone call, and it’s also where most agents lose momentum.
When leads find you through social media, the heavy lifting is already done. They’ve seen your expertise, personality and everyday life woven into your posts, so by the time they reach out, they already feel connected. Studies show 74% of people would pay more to work with someone who has a strong personal brand. That’s what social media gives you: the chance to build a brand people believe in before they ever dial your number.
10 best strategies for real estate social media marketing
If you’ve been posting without much direction, you’re not alone. A lot of agents struggle to figure out what actually works on social media and what’s just noise. Think of these ten strategies as your roadmap. Each one is designed to help you post with purpose, connect with the right audience and build a brand that keeps generating leads long after you’ve logged off for the day.
Strategy 1: Pick the social media platforms that best fit your business
What to post: Content that feels natural on each platform you’re currently using
Common mistakes: Trying to post everywhere instead of focusing on where it counts
Most agents try to post everywhere at once and end up posting nowhere. Start smaller. Pick the platforms you’ll actually use and the ones your clients already scroll through. If you hate making videos, you’ll never keep up with TikTok, but you might love Instagram Reels or short clips on Facebook that don’t require every interaction to be made of video content.
Here’s a quick breakdown of the top social media platforms and what they’re best for:
Instagram: Best for Reels, listing photos and showing your daily routine
Facebook: Best for sharing community events, joining neighborhood groups or posting something longer than a caption
TikTok: Best for reaching younger buyers fast with quick personal videos
LinkedIn: Best for networking and building credibility with other real estate pros
YouTube: Best for long-form videos and searchable content
X (formerly Twitter): Best for targeting real estate market influencers
The key here is to pick one or two platforms and stick with them until you get into a rhythm that works. To help you stay organized, you should create a social media calendar or subscribe to a content creation platform that does the heavy lifting for you. Don’t overthink it. Consistency beats perfection every time.
Customized design templates (Source: Coffee and Contracts)
If content planning feels overwhelming, Coffee and Contracts offers ready-to-post templates and caption ideas tailored for real estate pros. It’s an easy way to keep your feed consistent without sounding like everyone else. They also provide a social media content calendar to help you stay organized and on top of your daily marketing strategies. If you’re looking for admin-level support without paying someone a salary, Coffee and Contracts has you covered.
Strategy 2: Focus on content that builds trust, not just traffic
What to post: Tips, stories and moments that show who you are and how you help
Common mistakes: Treating your feed like a billboard instead of a conversation
People follow you because they want to see who you are and what you know. It’s not just because of your new listings. Your posts should make someone feel like they’d be comfortable calling you for advice. Share what you’re learning, show the behind-the-scenes moments, talk about wins and losses and sprinkle in tips that make people’s lives easier.
If you get stuck, ask yourself, “Would this help or entertain a client?” If the answer’s no, skip it. Your ideas should always come from your real experiences – or someone that you know. Chances are that others have experienced something similar, so you don’t have to start from scratch. Build your brand on what you already know and have experienced – and your follower base will grow organically.
Strategy 3: Use video to make real connections
What to post: Short, real videos such as walkthroughs, quick tips or Q&As
Common mistakes: Spending too much time editing or waiting until everything’s perfect
People trust you faster when they can actually see and hear you. Don’t wait for the perfect moment. Grab your phone, find decent lighting and start talking. A short clip about what’s happening in your market or a quick home tour is plenty.
Take the pressure off and just have fun. Forget about going viral. The goal is to show up as yourself. Talk the way you do with clients, even if you stumble over a word or two. Trust me, I fumble over my own words all the time. I just crack a joke about backing up and rebooting, then start all over again. The best part about video? It can be edited. Honestly, most people just want to see you and not a polished production.
Cinematic listing photos (Source: Trolto)
If you want to add more video to your marketing but don’t have time to film or edit, Trolto can do the heavy lifting for you. It turns your listing photos into eye-catching videos and Reels that look professionally made. It’s a simple way to stay visible and consistent without spending hours behind the camera. Try Trolto and see how easy it is to create video content that actually gets noticed.
Strategy 4: Show up consistently—even when you’re busy
What to post: A steady mix of planned posts and quick updates
Common mistakes: Disappearing for weeks between bursts of content
You don’t need to post every day, but you do need to show up regularly. Social media is a long game, and consistency is what separates agents who stay top of mind from those who get forgotten after one viral post. The trick is to keep it simple. Don’t wait until you have perfect lighting or a new listing, or some hot take update. Just show up, share something useful and move on. The more consistent you are, the easier it becomes.
Set aside one hour a week to plan and schedule your content. Instead of creating one post at a time, make several in one sitting so you’re not scrambling later. Tools like Constant Contact make it easy to schedule everything in advance, allowing you to focus on real conversations instead of scrambling for content at midnight.
Strategy 5: Treat engagement like a conversation
What to post: Community updates, shoutouts or anything that will start real conversations
Common mistakes: Posting content and never interacting with anyone
Social media is a two-way street, and the agents who see results don’t just post, they interact. Comment on local businesses, reply to messages and thank people who share your content. You’re not trying to sell something every time you show up – instead, you’re building familiarity and trust.
When you treat engagement like a conversation instead of a sales pitch, people start to see you as an approachable and real person. Spend a few minutes each day responding to follower comments, liking other people’s posts or shouting out something positive going on in your community. It’s the easiest way to stay visible without feeling salesy.
Strategy 6: Build your personal brand voice
What to post: Any content that sounds like you, including your tone, humor and point of view
Common mistakes: Trying to sound like another agent instead of being yourself
When people see your name online, they should get a sense of who you are, not just what you do. That’s what branding really is about. It’s how people feel when they come across your name and your content. Some agents write like pros while others keep it light and conversational. Both work as long as it feels genuine.
Think about the impression you want to leave, then stick with it. You don’t have to polish every sentence or filter every photo. The stuff that makes you different is what makes people remember you. They’ll start to see that you’re a human and not just another face on a business card.
Strategy 7: Plan content around what your audience actually wants
What to post: More of what gets likes, saves and shares with less of what doesn’t
Common mistakes: Guessing what works instead of checking your analytics
The fastest way to lose people on social media is to post what you think they want instead of what they’re already responding to. Scroll through your own feed and pay attention to what got people talking, what they’re saving or reposting. That’s your clue.
If a casual behind-the-scenes post or a quick market tip got more traction than a polished listing video, that’s feedback worth listening to. Social media tells you what sticks in real time; you just have to pay attention.
Strategy 8: Repurpose your content to save time
What to post: New versions of your best ideas turned into a video into a post or graphic
Common mistakes: Starting from scratch every time you need something to post
You don’t have to start from scratch every time you post. Most agents burn out because they’re constantly trying to come up with new ideas when they already have plenty of good ones sitting right in front of them.
Let’s say you record a short video about how to prep your home for photos. Pull a few clips from it for Instagram Reels, grab a quote for a graphic and turn the main points into a Facebook post or quick market tip. The same idea can easily fill a week of content without you ever having to reinvent the wheel.
Before and after AI kitchen re-design (Source: REimagineHome)
If you’re tired of posting the same listing photos over and over, REimagineHome will help you mix it up. It instantly restyles your listing photos so you always have something new to share. It may be the same content, but shared in a fresh way. Redesign a room in just a few clicks and end up with images that actually grab attention. Give REimagineHome a try and see how small changes can make your content feel new again.
Visit REimagineHome
Strategy 9: Stay professional and compliant
What to post: Content that clearly shows your brand and includes your brokerage name
Common mistakes: Forgetting disclosures or posting something you didn’t fact-check
Everything you post is a reflection of you and your business, so make sure it meets the same standards you’d hold yourself to offline. Always include your brokerage name when required, avoid language that could violate Fair Housing laws and double-check anything that might come across as misleading.
If you’re posting sponsored content or partnering with another brand, include “#ad” or “#sponsored.” It’s not just a best practice – it’s required by the FTC.
Pro Tip
If you wouldn’t say it in a listing presentation or print it on a flyer, don’t post it online.
Strategy 10: Keep testing strategies and adapting to changes
What to post: Stories, short videos, market updates or local highlights to see what works best
Common mistakes: Giving up instead of trying something new
One month all of your posts are getting great engagement, and the next, it’s like nobody’s seeing them. That doesn’t mean what you’re doing isn’t working; it just means the rules of engagement shifted again. The agents who win in the long run are the ones who stay flexible and keep trying new things.
When something flops, don’t overthink it. Post something different tomorrow. Try a new topic, a shorter caption or a behind-the-scenes video instead of another market stat. The only real mistake is disappearing completely. Staying visible, even when it’s quiet, is what keeps you top of mind. You never know who’s watching.
Real estate social media marketing: The full picture
No matter what anyone says, social media is still one of the best ways to grow your real estate business. It lets people get to know you long before they ever pick up the phone, and that connection is what turns followers into clients. If you stay consistent, share things that matter and use tools that make your life easier, you’ll build a business that can weather any market and feels a lot more like you in the process.
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By: Emile L'Eplattenier, Gina Baker Title: 10 real estate social media marketing strategies to grow your brand ( + top tools) Sourced From: www.housingwire.com/articles/real-estate-social-media-marketing/ Published Date: Tue, 21 Oct 2025 14:29:04 +0000
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