12 open house scripts to impress buyers and win more clients

Let’s be honest, real estate open houses can feel a little awkward if you’re not sure what to say. You’re juggling sign-ins, smiling on cue and trying to figure out whether the couple by the kitchen is just killing time or actually thinking about writing an offer. That’s where having a few go-to scripts in your back pocket will make all the difference. These aren’t your run-of-the-mill sales pitches. They’re scripts for open houses that will allow you to hold real conversations that are designed to help you connect with visitors, build rapport and turn them into serious leads.

Whether you’re brand new or just looking to sharpen your conversation skills, these open house scripts will give you the words – and the confidence – to guide every conversation.

1. Invite the neighbors script

☆ Best for: Curious neighbors, potential sellers and homeowners who might refer a friend

Inviting the neighbors to your open house is a smart move. It helps you build a positive reputation within the neighborhood, increases foot traffic and you might just uncover your next listing. They may show up out of curiosity or bring a friend who’s looking to buy in the area. It’s a low-pressure way to start conversations with local homeowners and grow your sphere of influence.

Agent: Hi there! My name is [Name] with [Brokerage Name]. I’m hosting an open house this weekend at [address] and wanted to personally invite you to stop by.

Guest: Oh great, thank you.

Agent: It’s happening on [day] from [time] to [time]. Even if you’re not looking to buy, feel free to come take a look. And if you know someone trying to get into the neighborhood, bring them along!

Pro Tip

Bring a small printed invite or handwritten note with your business card attached. Even if they don’t come, they’ll remember the personal touch. This will make a great first impression for a future listing.

2. Text your warm leads script

☆ Best for: Active buyers you’ve spoken to recently, those who favor the neighborhood or price point

Reaching out to your warm leads a few days before (or morning of) your open house is a simple way to stay top-of-mind. It shows initiative without being pushy and can nudge those “on the fence” buyers to come check out the home in person. A quick, casual text will make all the difference in turning interest into action.

Agent: Hey [Name], I’m hosting an open house at [address] tomorrow from [time] to [time]. I know you’ve been looking in this area, so feel free to swing by. I can even arrange a private showing if you’d prefer one.

3. Welcome and sign-in script

☆ Best for: Every visitor, whether it’s their first open house or their hundredth

Getting someone to sign in at an open house can feel awkward, especially if you are trying to chase them down with a clipboard. The good news is that it doesn’t have to be weird. A warm welcome and a quick explanation about why you’re asking them to sign in goes a long way. The goal here is to make it feel natural and not forced or transactional.

Agent: Hi there, thanks for coming in! Before you take a look around, would you mind signing in? I’ll send over some details on the home and a few others in the area that are a good match.

Guest: Sure, no problem.

Agent: Great! The sign-in is right here, and it only takes a second.

Sometimes you have a seller who wants to know exactly who is in their home – and that’s OK! When that happens, it’s our job to ensure we meet the seller’s request, but also make visitors still feel welcome. Here’s another script to try in this instance.

Agent: Hey there, welcome in! Real quick, my seller asked that everyone sign in today, just so they know who’s toured the home. It only takes a second, and I’ll also send you some helpful info after your tour.

Guest: Oh, got it—no problem.

Agent: Thanks! Once you’re signed in, feel free to take a look around and let me know if you have questions.

Are you looking for a cutting-edge digital sign-in app that will seamlessly connect to your CRM? Enter Curb Hero. It’s a free, mobile-friendly real estate open house sign-in app that lets buyers check in quickly without the need for a clipboard or deciphering awkward handwriting. It connects right to your CRM, so you can instantly follow up right after the open house. As an added bonus, the app can be branded to your specifications so it looks polished and professional, which makes a great first impression.

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4. Explain the flow of the open house script

☆ Best for: First-time visitors, hesitant guests or anyone who looks like they’re not sure what to do next

Once someone’s signed in, the next few seconds are your chance to make them feel comfortable. Let them know what to expect – without hovering. This keeps the atmosphere professional without becoming awkward. This kind of script is helpful when visitors are unsure if they’re supposed to wait for you to walk them through the home or if they can explore freely.

Agent: You’re welcome to take your time walking through – no need to rush. I’ll be nearby if anything comes up or if you have questions about the home.

Guest: Great, thanks.

Agent: There are a couple of informational flyers on the counter, too. Feel free to grab one as you walk around.

This script is especially helpful if your flyers have property details or floor plans. This will help them navigate the home on their own, but also will make it easy for them to approach you with any questions as they tour the property.

5. Start casual conversations script

☆ Best for: Casual browsers, first-time homebuyers or anyone who isn’t certain of what they’re looking for

Some visitors are just casually looking, and that’s fine. You don’t want to come in too hot with lines like, “Are you working with an agent?” or “Are you pre-approved?” right after they sign in at your open house. This script is a friendly way to open up a dialogue and figure out where they are in the home buying process without making it feel like an interview.

Agent: So, are you just starting to explore, or have you been house hunting for a little while?

Guest: Just starting, really.

Agent: Got it! Touring an open house is a great way to get a feel for what you like and don’t like. Let me know if anything about this one stands out or if you have questions along the way.

If a guest indicates that they’ve been looking for a while, that’s your opening to ask if they’re working with an agent. If not, start asking more leading questions to find out what they’re really looking for in their next home and offer your assistance.

6. Identify serious buyers script

☆ Best for: Motivated buyers who are actively searching and already seem engaged with the property

You can usually tell when someone’s a little more dialed in and serious about home buying. If you’re a new agent, don’t panic, that instinct will come with experience. You’ll start to notice these guests are taking mental notes (or physical ones), asking more specific questions or walking the space like they’re picturing their furniture in each room.

When that happens, don’t be afraid to lean in a bit. This open house script for realtors helps you start a more intentional conversation without making it feel like a sales pitch.

Agent: I noticed you were checking out the kitchen. Does it match what you’re looking for?

Guest: Actually, yes, this layout is a lot better than a few we’ve seen.

Agent: That’s great to hear. Is there anything else in particular that you’re looking for in a home? I’d love to know what’s on your wishlist so we can see if this home is what you’re looking for.

If they say no, get a few more details on their concerns and what they are looking for. Ask if they are working with an agent, and if not, offer to send similar listings that better match what they are looking for in their next home.

7. Handle nosey neighbors script

☆ Best for: Neighbors who are just browsing, curious walk-ins or potential future sellers

Every open house has at least one of these neighbors. You know the one, someone who lives nearby and just wants to “see how it compares” to their own home. While it can feel like a waste of your time, don’t dismiss them so quickly. Neighbors can often turn into sellers, and their word-of-mouth referral can work in your favor. This script keeps things friendly while subtly planting a seed about your services.

Agent: A lot of neighbors like to stop by just to see how the inside looks. I totally get it. If you’re ever curious about what your home might be worth, I’m happy to run a quick report for you. No pressure at all.

Guest: Oh great, I might take you up on that.

Agent: Anytime. I live and breathe this neighborhood/area, so even if you’re just thinking about it, I’m here when you’re ready.

8. Ask for honest feedback script

☆ Best for: Buyers who seem engaged, or anyone who took their time walking through the property

When visitors are wrapping up their tour, asking for feedback will give you insight into what buyers are really looking for and how this property stacks up. It also gives you a chance to pivot the conversation toward helping them with their own search, especially if this one isn’t the right fit. People sometimes get the impression that you’re only able to help with this one property. This script will help you shift that mindset and position yourself as a local resource.

Agent: Before you head out, I’d love to hear what you thought about the house. What stood out to you? Was there anything you really liked or disliked?

Guest: I liked the natural light, but I’m not sure about the upstairs layout.

Agent: I get it, a home’s layout is a big deal. I’ve got a few other listings that are similar in style but with different floor plans. Do you want me to send them your way?

9. Offer to help with their home search script

☆ Best for: Buyers who seem interested in the area but haven’t found “the one” yet

Once a visitor has seen the home and shared a little feedback, it’s the ideal time to let them know you’re more than just the listing agent. This script opens the door to an ongoing relationship by offering something of value in return for their time.

Agent: Sounds like this one wasn’t quite it, but if you’re still interested in looking, I’d be happy to send you a few homes that check more of your boxes. What are a few of the “must-haves” at the top of your list right now?

Guest: Probably a bigger yard and a bit more kitchen space.

Agent: Got it. I’ll pull a couple of options and shoot them over to you. No pressure at all. I just want to help you find the right fit.

Pro Tip

Be sure to tag this contact as a warm lead in your CRM while the conversation is still fresh in your mind. Make a quick note about their wishlist items to ensure you send over the right properties in your follow-up.

Lone Wolf Relationships is a CRM built specifically for agents, so you can keep track of every lead, conversation and follow-up without feeling overwhelmed. Log notes right after an open house, set reminders to check in later and see who’s most likely to engage based on your past interactions. If you want to simplify your workflows without adding more work to your plate, be sure to check out Lone Wolf Relationships.

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10. Send a thank you message script

☆ Best for: Any guest who signed in and had a conversation with you, especially those who showed even a mild interest in the property

You should always try to follow up the same day, ideally within a few hours after the open house. This will help you stay top-of-mind and show that you actually listened to what they were saying. It doesn’t need to be a hard sell. Remember, the goal of an open house isn’t just to sell that particular property, but is a way to generate leads and build relationships for the future. A quick, heartfelt thank you note with a light touch opens the door for future communication without being pushy.

Agent: Hi [Name], it was great meeting you at the open house on [Street Name] today. Let me know if you have any questions or want to check out similar homes. I’m happy to help however I can.

11. Email similar listings script

☆ Best for: Buyers who gave clear feedback, asked good questions or mentioned specifics about what they’re looking for

Once you’ve sent a thank you text or email, your next move is to follow up with something of value. If you were able to pick up on a few key details of what a guest was looking for, send some handpicked listings that align with what they liked from the open house or mentioned they were hoping to find. This shows that you were actively listening and will position you as someone they can trust to follow through on your word.

Agent: Hi [Name], thanks again for coming by [Street Name] this weekend. Based on what you shared with me, I pulled a few listings that I think might be a better match. Take a look and let me know if anything catches your eye. I’d be happy to set up a tour.

12. Follow-up with a phone call script

☆ Best for: Serious buyers who engaged on a deeper level or asked about next steps

When someone walks through an open house asking detailed questions, lingering longer than most or expressing genuine interest, they deserve a more personal follow-up. A quick phone call helps you stand out from the crowd instead of becoming just another unread item in their inbox. This gives you the chance to move the conversation forward, especially if they’re close to making a decision.

Agent: Hey [Attendee Name], it’s [Your Name], we met at the open house on [Street Name] this weekend. I just wanted to check in and see how you’re feeling about the place now that you’ve had some time to sit with it.

Agent: Yeah, we liked it and we’ve been talking it over.

Agent: Great, let me know if you want to go back for a second look or if you’re leaning toward making an offer. Either way, I’m here to help with whatever you need.

Pro Tip

At this point, don’t be afraid to ask for the sale or at least for the next step. If they liked the house, ask if they want to see it again. If they’re hesitating, ask what’s holding them back. Your job isn’t to push them into buying something they don’t want. Your job is to guide them into making the right decision for themselves. A well-executed real estate open house follow-up call can uncover exactly what they need and help move the needle forward – whether that’s taking a second look, making an offer or looking at a different property.

Open house scripts: FAQs

How do you write an open house invitation?

Be sure to keep it simple and friendly. You don’t need anything over the top, you just make sure it includes the basics: the address, date, time and a line or two that makes people want to come check it out. 

If you’re inviting neighbors, something like “We’d love to have you swing by and see what’s happening in the neighborhood” works well. For buyers, you might highlight a standout feature, like “Don’t miss this open-concept ranch with a huge backyard.” The tone should feel like you’re inviting a friend, not pushing to make a sale.

How do you announce an open house?

There’s no one right way to announce an open house. You should use whatever channels you already have, like social media, email, your MLS, a group text and even knocking on a few doors if it’s a neighborhood. What matters most is consistency and making it easy for people to know when and where to show up. I always post the open house in the MLS, then I usually post it at least twice on social media – once a few days before and again the morning of. If you’ve got a good photo or video clip, that always helps catch attention way better than plain text.

Do open house scripts really help, or do they sound too rehearsed?

They definitely help, but only if you make them your own. Think of them more like cheat codes for awkward moments or when you don’t know exactly what to say to move the conversation forward. When someone walks in and you’re juggling three things at once, it’s nice to have a go-to line ready that doesn’t sound robotic.

Scripts only sound rehearsed if you try to follow them word-for-word. The goal isn’t to memorize them, it’s to get comfortable saying the same types of things in your own voice. Overcoming objections is the hardest part of sales, but open house scripts help you so you’re not scrambling to find the right words.

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The full picture: Open house scripts

These real estate open house scripts aren’t meant to box you in or sound robotic. They’re here to give you a starting point for any conversation you may encounter. Hosting an open house isn’t just about unlocking the door and hoping someone’s interested. It’s about creating connections, starting conversations and showing up as someone people can trust with their home purchase or sale.

Whether you’re chatting with a serious buyer or a curious neighbor, what you say and how you say it matter. At the end of the day, open houses are about more than just selling one home. It’s your opportunity to build relationships, earn referrals and start building your reputation in the neighborhood, one handshake and conversation at a time.