6 best real estate direct mailers for 2025 + tips

Real estate mailers aren’t dead — far from it. With so many agents focused on digital marketing, mailers can help you stand out from the crowd to attract new leads, increase brand awareness, generate more referrals and ultimately close more deals.

To get you started on the path to dominating your farm area with direct mail, I used my experience as an agent and coach to put together this guide. I’ll share my favorite providers for real estate mailers, innovative direct mail marketing strategies you can start using today and wrap up with best practices to make the most of your real estate mailer campaigns.

6 best real estate mailers for 2025: At-a-glance

Best for high-quality mailers with flexible pricing

Wise Pelican

From $0.89/postcard

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Best for creative solutions for boosting engagement

Boomerang DM

From $0.79/postcard

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Best for digital marketing integrations

Postcard Mania

From $0.18/postcard

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Best for creative mailers and branded swag

Corefact

From $0.45/postcard

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Best for personalized messaging

Handwrytten

From $3.25/card

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Best for all-in-one marketing solutions

Market Leader

From $189/month

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1. Wise Pelican: Best for high-quality mailers with flexible pricing

Starting at 89 cents per print

Wise Pelican provides high-quality postcards, brochures and letters with no minimum order. Brand-conscious agents will love Wise Pelican’s designs. Their templates look far more professional than competitors such as ProspectsPLUS!. You can also create custom mailing lists by importing your listing information directly from your MLS or use the draw tool to create a custom area for 10 cents per address.

Additional services to level up your direct mail efforts include automated home valuations, customized QR codes for tracking and full direct mail campaigns that include brochures and branded real estate letters for new listings, open houses, FSBO marketing and more.

Market statistics postcard (Source: Wise Pelican)

Features

• Wide variety of real estate-specific templates
• Better design quality than competitors
• Transparent pricing
• You can send mailers right from your CRM with Zapier
• Easy-to-use website for ordering

Pricing

Wise Pelican makes it easy to save on large orders. You’ll get bulk discounts when you order 100 postcards or more, and if you’re mailing at least 500, you can take advantage of their subscription plans for even better pricing.

• Postcards: 89 cents each
• Letters: $1.18 each
• Brochures: $2.25 each
• Mailing list: 10 cents per address
• Discount on volume and subscription pricing starting at $45 per month

Visit Wise Pelican

2. Boomerang DM: Best for creative solutions for boosting engagement

Starting at 79 cents per print

Boomerang DM sends high-quality postcards but with a twist. Instead of traditional real estate mailers, Boomerang sends coupons from local businesses with your personal branding on them printed on thick full-color card stock. Examples include a free appetizer at Outback Steakhouse or a BOGO frozen yogurt deal from a local chain. The goal is to offer homeowners something of value that also helps you build brand awareness in your farm area.

It’s also an excellent way to generate referrals from your sphere. According to Postalytics, over half of all consumers share direct mail coupons with friends and family.

Features

• Straightforward program with minimal setup
• Serves 76 market areas in 23 states nationwide
• $15 average offer value
• Offers bi-monthly services for budget-conscious agents
• You can order additional postcards to hand out at open houses and events
• Additional marketing services like automated home valuations

Pricing

Pricing is simple and affordable with month-to-month billing and no contract required. Whether you just need a handful of cards or want to commit to a regular mailing program, Boomerang DM’s unique marketing is sure to boost engagement.

• Starts at $2 per card with no minimum order
• Join the monthly program with at least 50 contacts: 99 cents each for mailed postcards and 79 cents each for unmailed postcards (bi-monthly mailers add 10 cents per card)
• Includes a three-month free trial with 10 free cards per month

Visit Boomerang DM

3. PostcardMania: Best for digital marketing integrations

Starting at 18 cents per print

PostcardMania is a staple for real estate mailers, and for good reason. It offers high-quality postcards and digital marketing campaigns with discounts for new users. They have dozens of useful, real estate-focused templates available, and I like that the designs include a call-to-action (or CTA).

PostcardMania also offers a campaign called Everywhere Real Estate that automatically targets prospective sellers through multiple channels. Once your mailers are sent, your recipients are retargeted with digital ads on Google, Meta, YouTube and Gmail. If you’re looking to integrate digital marketing into your mailers, Postcardmania could be a useful tool.

Sample market analysis offer (Source: PostcardMania)

Custom design mailer (Source: PostcardMania)

Features

• Dozens of designs for different campaigns.
• Every Door Direct Mail (EDDM) offerings for cost-conscious agents.
• Integrates online advertising into your direct mail efforts
• Subscription plans include QR codes, landing pages and Informed Delivery through USPS.

Pricing

PostcardMania’s pricing depends on the size of your postcard, customizations and how many you send. The costs can range from simple budget-friendly mailers to pricier large campaigns with more reach.

• Basic postcards typically run 18 to 45 cents, depending on size and quantity
• “Everywhere Real Estate” multi-channel campaigns start around $750 per month, based on the number of people in your audience

Visit PostcardMania

4. Corefact: Best for creative mailers and branded swag

Starting at 45 cents per print

If you’re looking for one of those big branded “Just Sold” signs for closing-day social media posts or some creative pop-up cards to stand out from the competition, you should consider Corefact. With Corefact campaigns, you can automate your mailers right from the MLS. For example, send postcards automatically when you change a property’s status.

In addition to standard mailers, Corefact also provides branded swag and templates for creative mailers such as newsletters, calendar magnets, baseball schedules and more. Branded swag is one of those items that can really make an impact and augment your direct mail campaigns.

Tear-off business card mailer (Source: Corefact)

Features

• QR codes for analytics so you are immediately notified to follow up when a recipient takes action
• A wide variety of creative templates, including market updates, recipes, home estimates and seasonal cards
• Branded swag like giant “Just Sold” signs to augment your direct mail campaigns
• Unique offerings like a tear-off business card mailer — people love interactive mail, and they’ll be left with your business card for exposure

Pricing

Corefact offers flexible payment options for agents who want to send eye-catching postcards for both short-term and long-term marketing plans.

• Postcards start at 45 cents each
• The Elite program is $399 per year and includes discounted mailers and exclusive perks

Visit Corefact

5. Handwrytten: Best for personalized messaging

Starting at $3.25 per print

Handwrytten creates personalized mailers using robots that write with ballpoint pens to mimic handwriting — including yours if you send them a sample. Make a memorable impression and stand out with outreach that feels personal. Who doesn’t love getting handwritten letters in the mail?

Handwrytten also offers dozens of templates tailor-made for holidays and unique life events, such as congratulating your client on their new baby. To personalize your mailers even more, add gift cards for brands like Home Depot and even packets of coffee from Starbucks to the envelopes.

Features

• Postcards are handwritten by robots and personalized to your recipient
• Transparent pricing
• Prospecting tool to help filter down your list by relevant criteria like home value, household income, net worth and more
• Can include gift cards and small gifts with your mailers
• Zapier integration allows you to send handwritten cards right from your CRM

Pricing

Handwrytten takes the work out of personalization. They focus on quality, with pricing that reflects the personal touch of handwritten cards.

• Cards typically range from $3.25 to $3.75 delivered
• Subscriptions start at $97 per month for 24 cards

Visit Handwrytten

6. Market Leader: Best for all-in-one marketing solutions

Starting at $189 per month

Market Leader’s Marketing Center gives agents a full library of ready-to-use designs, from postcards and flyers to greeting cards and business cards. Every piece comes pre-loaded with your logo and branding, to quickly create professional print materials that stand out in a world where so many agents rely only on digital ads. Whether you’re sending a birthday card to a past client or launching a postcard campaign for a new listing, Market Leader makes print marketing simple and affordable through its partnership with Shutterfly®. Mail in bulk to yourself, or just upload a list and let Market Leader handle the rest.

The Marketing Center is fully integrated into the Market Leader CRM. That means you can integrate postcards, flyers and greeting cards right into your automated campaigns while keeping track of who engages. With MLS integration, property marketing is seamless, giving you everything you need in one place. These features are available with both the Pro and Teams plans, making it a true all-in-one solution for agents and brokerages.

Features

• Professionally crafted monthly newsletter
• Automated, multi-channel (print, email and phone) campaigns
• Automatically assign new leads to a campaign and connect one campaign to the next
• Auto-insert contacts from over 25 sources, including Google, Zillow and Realtor.com
• Schedule birthday and anniversary cards for past clients in advance

Pricing

Print and marketing automation features are only available with Market Leader Pro and Market Leader Teams plans.

• Pro plan starts around $189 per month per agent
• Teams plan starts near $329 per month for up to 10 users
• Access to the full Marketing Center, including postcards, flyers, greeting cards and bulk mailing options via Shutterfly® integration

Visit Market Leader

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10 innovative real estate direct mail tips

Direct mail still works, but you have to be intentional in how you use it. If you just send the same mailer over and over, people will ignore it. The key is making your mailers useful, personal and worth keeping. Here are 10 useful tips I’ve seen agents use to get better results from their real estate mailer campaigns.

Tip 1: Target high turnover neighborhoods

A neighborhood’s turnover rate is one of the most important data points to consider when choosing an area to send mailers to. Focusing on areas with a 5% or higher turnover rate will dramatically increase your response rate and chances of generating a sale.

Tip 2: Tie mailers to local events

Is there a neighborhood event coming up that you can piggyback on after you’ve sent out your mailers? If so, bring a stack of branded coupon postcards from Boomerang DM or some just-listed flyers to hand out at the event. This gives you the perfect opportunity to meet some of the people you sent mailers to and will also help keep you top of mind in the community.

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Tip 3: Set up a monthly drip campaign

A good way to increase your response rate is to create a series of real estate mailers that you send out regularly. Think of this as an email drip campaign sent via snail mail. For example, create a monthly educational series helping renters buy a home or monthly coupons for local establishments. This builds anticipation for the next mailer in your series. Be sure to include a teaser for the next one to keep your prospects wanting more.

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Tip 4: Share costs with a partner

While direct mail may not be as expensive as other lead generation strategies, costs can add up quickly – especially in slow markets with low turnover. To offset some of those costs, partner with your preferred lender or title representative on your next direct mail campaign. They may even be able to pay for custom designs and mail them out on your behalf.

Tip 5: Focus on hyper-local data

People don’t need market statistics for the entire metro area. Focus on hyper-local data that’s useful to your real estate mailer recipients. You can easily grab up-to-date neighborhood market information to include in your mailers using your MLS. Some platforms have drawing tools that will allow you to sketch out the area and crunch the numbers. This helps you understand the local market comps so you’re prepared for a conversation when someone calls.

Tip 6: Make your mailers memorable

When you check the mail, how much of what’s inside your mailbox actually makes it inside your home? To increase the likelihood of getting your real estate mailers into someone’s house (and hopefully onto their fridge), make sure they’re personal and memorable. Be sure the mailer actually provides something of value and don’t be afraid to add something personal about yourself.

I personally hung a real estate agent’s magnet mailer on my fridge. I eventually ended up using her to sell my home – and she became my very first broker when I got my own license. Talk about impact!

Tip 7: Mix up your formats and designs

While only sending one type of real estate mailer might work, you’ll risk alienating the portion of your audience that is not interested in your offer. Instead, mix up the types of mailers you send each month until you find one that gets the best response rate. For example, send market reports one month, followed by promotions or a special offer next month. You can also work in digital outreach to increase your response rate.

Tip 8: Send branded calendars

This one may sound expensive, but you only have to do it once a year. The longevity of branded calendars is often overlooked. People actually use them and might even keep them up all year. That means your face could be on a homeowner’s refrigerator or kitchen wall for an entire year. Not only will they walk by it every day, but so will their family and friends.

Tip 9: Always include a strong call-to-action (CTA)

Every mailer should tell the reader exactly what to do next. Whether it’s “Call me today for a free consultation” or “Visit this link to see your home’s value,” a clear call-to-action makes the difference between a mailer that gets tossed and one that drives real leads. Keep it short, direct and benefit-focused so your audience has a reason to act right away.

Tip 10: Use QR codes to track results

Including QR codes in your real estate mailers is an excellent way to track engagement and measure results from your campaigns. A QR code that links to your personal website, a home valuation landing page or a landing page that offers something of value, like an e-book, will tell you exactly who is responding to your direct mail. Once you know how many people are responding to your campaign, use this data to determine whether or not to try a new strategy.

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Best real estate direct mailers: FAQs

Are real estate mailers still effective?

Of course! A study conducted by Temple University in conjunction with the U.S. Postal Service Office explores the power of print versus digital marketing. It has been shown that when done effectively, physical advertisements have more influence than digital ads.

How many real estate mailers should I be sending?

This all comes down to how much you want to lean into direct mail marketing for your real estate business. What’s nice is that direct mail is scalable, so as you see success and learn from your efforts, you can invest more into your next campaign. I suggest starting with around 400-500 mailers per month. Here are some guidelines for you to get an idea of what this could look like:

• 200 to your sphere of influence
• 125-150 to your farm area
• 50 for each “Just Listed/Just Sold”
• 30-50 for each open house

What is Every Door Direct Mail and why is it useful for agents?

An offering of the United States Postal Service, Every Door Direct Mail® (or EDDM®) lets you deliver marketing mailers to every single home in a defined territory. The main benefit for agents is price. At an average cost of 20 cents per mailer, it can be a cost-effective way to build brand awareness in a community. You can also use EDDM to filter by age, income or household size using U.S. Census data to build more granular mailing lists. There is a catch, though. The minimum send for an EDDM campaign is 200 mailers.

What should I write on my real estate postcards?

Over half (52%) of consumers expect their direct mail to be personalized — so the more personalized your postcards are, the better. Your card could say something like, “Your neighbor’s home at 28 Maple Street just sold for $X. To see just how much your home’s value has changed as a result, scan this QR code.” It’s short enough to capture attention, and is personalized enough to be relevant to their lives.

You also need to remember to make the copy on your postcards about your prospects, not you. Focus your copy on their needs as consumers, and you will see results. Here is a short reminder of a homeowner’s needs to help write better copy for your mailers:

• How much money will I have to pay an agent to do it?
• How much money can I get for my house?
• How quickly can I sell my house?

How often should I be sending real estate mailers?

Sending one monthly postcard is enough to make an impact, but remember that direct mail marketing is about consistency. Don’t get your hopes up after sending out your first “Just Sold” mailer. Direct mail provides exposure, and repeated exposure takes time. You may not see results for a few months or even longer.

The full picture: Best real estate direct mailers

When done correctly, real estate mailers are a powerful tool in a real estate agent’s arsenal. You’ll generate consistent leads, enhance the awareness of your real estate brand and grow your referral base. By choosing the right provider, targeting a high-turnover area and implementing a campaign with a strong call-to-action, real estate mailers will create marketing campaigns that lead to more closed deals.

To get the best results, remember to personalize your mailers, integrate them with your digital marketing efforts, follow up with a nurturing campaign and above all else, stay consistent. Happy mailing!