Here are the real estate brokerages that are gaining market share the fastest

The residential brokerage space has long heard whispers of a Compass acquisition of Berkshire Hathaway HomeServices of America (BHHS), and those whispers turned into open chatter when the Wall Street Journal reported in March that the two were in talks.

Both companies denied it, and no such deal has materialized. But if a deal comes together in 2025 — which has been marked by M&A activity — it would complete a meteoric rise for Compass, which is now the largest brokerage in the country by sales volume.

Compass’s success highlights how newer brokerages are eating into the market share of legacy brands that are struggling to adapt to tech-enabled companies like Compass and the innovative models employed by brokerages like eXp Realty and LPT Realty.

That’s evident in data from RealTrends Verified. eXp (274.4%), Fathom Realty (194%) and Compass (188.9%) lead the way in growth in market share by sides between 2020 and 2024.

Conversely, LeadingRE (44.2%) RE/MAX (22%), Realty Executives (20.9%) and Anywhere Real Estate (16.5%) have seen their market share fall considerably since 2015. LeadingRE, a network of independent brokerages from around the country, is an interesting case because newer brokerages have frequently purchased independent brokerages that were members of its network.

While newer companies with innovative models are growing, the legacy players still have the most market share.

Keller Williams is one company that’s managed to maintain and even grow its market share by sides, posting a 29.9% rise since 2015, and it maintains the highest market share as a result at 8.6%. Anywhere follows at 7.5%, with RE/MAX (4.1%), HomeServices (3.8%) and LeadingRE (3.4%) rounding out the top five.

The growth in market share for newer companies is likely to continue, as some of the hottest names in the independent brokerage space haven’t been around enough to show up in total market share data.

LTP Realty grew its sides by 175.2% between 2023 and 2024 by tailoring its compensation models to the specific career stage of the agent. SERHANT. has leveraged the popularity of its Netflix show Owning Manhattan to grow sides by 135.7% over that same time period.

All signs point to substantial and continued growth for the new entrants, but they have a long way to go before catching legacy firms and powerhouses such as eXp and Compass. LPT Realty executed 36,369 sides in 2024. For SERHANT. it was 2,821.

Those numbers are a far cry from the top franchisers, as Keller Williams (807,323), Anywhere (704,453) and RE/MAX (383,039) are well into six figures.