How to write a lead-winning real estate agent bio in 7 steps (+ examples)

As a real estate agent, it’s easy to assume your listings speak for themselves, but buyers and sellers still want to know who they’re working with. A well-written agent bio helps you build credibility, make a lasting impression on prospective clients and turns curious browsers into serious leads.

Your real estate agent bio doesn’t need to be long or overly polished. It should highlight your personality in a genuine way, showcase your expertise and give people a reason to trust you. We’ll walk you through how to write a real estate bio that does exactly that, plus give you real-world examples to get started.

Why your real estate agent bio matters

Your bio is often a client’s first impression, whether they found you online, through a referral or while browsing listings. It helps shape the narrative around your brand and gives people a reason to trust you. A good bio goes beyond your job title and shares the kind of local knowledge, experience and personal touch that buyers and sellers are looking for.

In fact, a national study from Brand Builders Group found that 74% of Americans are more likely to trust someone with an established personal brand. Your bio is the first step in building that connection. Show potential clients you understand their needs, know their market and have the expertise to guide them through one of the biggest financial decisions of their lives.

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How to write a real estate agent bio

Writing a real estate agent bio is all about finding the balance between capturing the client’s attention and sharing your genuine personality while showcasing your expertise. Most readers scroll through bios quickly, so you want to include some eye-catching buzzwords.

To help you get started, we’ve outlined seven steps that will walk you through exactly what to include in your real estate bio and how to say it in an impactful way.

1. Start with something that grabs attention

Let’s be honest, some bios are boring and sound the same. If you want yours to stand out, you need to lead with something that makes people stop and think, “Okay, I want to learn more about this person.” Maybe it’s a quick story, a surprising fact or a line that shows your passion for what you do. Whatever it is, skip the generic fluff and start with something that feels like you.

Example lines:

• “I’ve helped more than 100 families find their dream home in NYC, and I still get emotional at every closing.”
• “Real estate is in my blood. I spent my childhood on a construction site with my grandfather, who was a builder, and I’ve been hooked ever since.”

Check out this opening line from Carrie Nicholson at Hawai‘i Life. She talks about her unique experience, and continues her bio by diving into her experiences that connect her to the Big Island. “Carrie Nicholson is a top-producing realtor with 25 years of experience in Hawaii’s luxury real estate market. She currently serves as the Principal Broker & Vice President of Sales and Marketing at Kohanaiki Realty, LLC. Over the course of her career, she has achieved nearly $2 billion in residential and land sales in Hawaii.”

2. Say who you are and what you do

Once you’ve got their attention, it’s time to introduce yourself. Keep it simple and clear. State who you are, what kind of real estate you focus on and where you work. Think of it like you’re meeting someone at a backyard barbecue; no need to overcomplicate it.

Be sure to include details like:

• Your name and title
• Where you’re based
• Accreditations and designations
• What types of clients or properties you specialize in
• The brokerage you’re affiliated with

Example lines:

• “I’m a licensed realtor based in Charleston, and I help first-time buyers and growing families find homes that fit their lifestyles.”
• “I work with buyers and sellers across Phoenix, with a focus on historic neighborhoods and investment properties.”
• “I’ve been helping people buy and sell homes in the Twin Cities for over a decade with a special focus on helping relocating families find their perfect home.”

Check out how Janet Boyden of Premier Sotheby’s International Realty introduces herself while making an immediate impact. She jumps right in by telling the reader who she is, how long she’s been in the business and what areas she services. “Janet has worked in the real estate market since 1999, expanding her footprint from Georgia to South Carolina down to Florida.”

3. Explain why clients choose you

This part is all about what makes you the kind of agent people want to work with. Not the buzzwords, not the sales pitch. Think about what clients say about you once the deal’s done. Are you a great listener? Do you explain things in a way that makes them feel at ease? Maybe you’re the calm in the chaos or the one who always sees solutions when others panic. That’s what people want to know.

Example lines:

• “My clients always tell me I explain things in a way that actually makes sense, even when it gets complicated.”
• “I’m the person you call when you want someone who will show up, stay calm and fight hard for what you need.”

Check out how Amanda Dukehart of Compass proves her worth. “As a native Baltimorean, I have a strong connection to this community and all that it has to offer. After high school, I studied at Parsons in NYC and completed my studies at the Art Institute of Miami. With a background in design and business, many of my clients come to me because they want an agent that understands their needs and won’t ‘sell’ them on just any home.”

As you can see, she talks about what it feels like for clients to work with her and includes her connection to the community she serves.

4. Showcase your experience with credibility

It sounds obvious, but a lot of agents forget to actually share their expertise. Don’t be shy about what you’ve accomplished – people want to know they’re in good hands. It’s totally fine to be a little braggadocious here (in the best way). Just keep it real and lead with the facts that matter.

Start with the basics:

• How long you’ve been in the business
• How many clients you’ve worked with
• What kinds of homes or clients you specialize in
• What price ranges or markets you’re most familiar with
• Any big milestones, like total sales volume or standout transactions

Example lines:

• “I’ve been helping clients buy and sell in Nashville for over 10 years, from cozy first homes to million-dollar lakefront properties.”
• “I’ve worked with more than 150 buyers and sellers. Last year, I closed over $20 million in sales.”

Check out how Tate Kelly of Coldwell Banker Warburg builds trust right from the start. He opens his real estate agent bio by boasting about his sales accomplishments, rankings and awards. He then goes into talking about his professional experience and his ability to connect with his clients.

“In 2024, Tate received Coldwell Banker’s International President’s Premier Award, placing him among the top 1% of sales professionals. In 2023, he was recognized by RealTrends America as one of the Best Real Estate Professionals in the United States, ranking in the top 1.5% of more than 1.6 million licensed agents nationwide.”

5. Add a little bit of “you”

People aren’t just going to hire you for your accolades – they want to hire someone they actually like. This is your moment to show that you’re human and share a bit of who you are outside of work. You don’t have to spill your whole life story, but a few personal details can go a long way in making you relatable.

Maybe it’s your love for hiking, your obsession with home renovation shows or the fact that you coach your kid’s soccer team on weekends. Think about what makes you you, and don’t be afraid to show it.

Example lines:

• “When I’m not showing homes, you’ll find me walking my rescue pup or testing out new coffee shops around town.”
• “I live in North Park with my husband, two kids and an ever-growing collection of houseplants I somehow keep alive.”

Check out how Ginger Schwartz of McEnery Residential brings her real estate bio to life and adds her own personality. “Ginger lives Uptown with her husband, twin stepsons, daughter and her handsome Golden Retriever, Champ.” Her bio is written like someone you’d actually want to go grab a coffee with and get to know.

6. Tell readers what to do next

Don’t just end your bio without giving people a way to connect with you. Whether it’s a quick “let’s chat” or an invite to follow you on social media, a simple call to action makes it clear that you’re open and ready to help. It doesn’t need to be pushy or salesy, just friendly and clear.

Example lines:

• “Thinking about buying or selling? I’m always happy to talk, just shoot me a message.”
• “Have questions about the market? Let’s grab coffee or hop on a quick call.”
• “You can find me on Instagram @alexhomes – be sure to stop by and say hi!”

Check out this real estate agent bio from Tiffany Matics-Machusak of Watson Realty Corp. It’s broken up into easy-to-read sections, and she does a great job of showing what she brings to the table without overdoing it. At the end, she keeps it simple by saying, “Let’s turn your real estate goals into reality—contact me today, and let’s get started on this exciting journey together!” It’s direct, warm and gives people a clear next step.

7. Tweak your bio depending on where it’s going

You don’t need to write five different bios, but it’s smart to adjust the one you have depending on where it’s being used. The version on your website can be longer and more personal. Your Zillow or Realtor.com profile should get straight to the point. And if you’re using Instagram or LinkedIn, you’ll want to keep it short and maybe add a little more personality, depending on who’s reading.

Just think about where your bio’s going to live and what someone scrolling there is actually looking for. Here are a few adjustments to make on different platforms.

• Websites: Include the full version of your bio, highlighting your professional accomplishments and personal interests.
• Zillow/Realtor.com: Be short and to the point. Tell the audience what you do and where you’re located.
• Social media: Use short headlines that reflect your personality and niche. You can use multiple lines highlighted with emojis.

Example lines:

• Zillow: “I’m a full-time Realtor® based in Tampa, helping buyers and sellers navigate everything from first homes to investment properties. With over 8 years of experience and deep knowledge of the local market, I’m here to make the process as smooth and successful as possible.”
• Instagram bio: Tampa Realtor® | Homes • Coffee • Chaos | Helping you buy + sell with less stress and way more fun
  
  
  
  
  
  
  
  
  
  
  
  

Check out this real estate agent bio from Cameron Ruschhaupt of TRG at The Agency Dallas. His Instagram bio highlights who he is, what he does, his personal interests and how to find him. He’s attracted over 11,000 followers not just by posting listings, but by showing up as a real person.

His bio is short and to the point, but it still tells you everything you need to know – he’s a Dallas agent, loves design and interiors and actually engages with the people who follow him. It’s a great example of how even a few words, done right, can make an impact. In addition, his website takes you straight to his full bio, where you can learn more about Cameron as an agent and as a person.

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Pro tips for writing a lead-winning bio

Now that you’ve got the basics down, here are a few quick tips to help you make your bio even more effective. Think of these as little reminders to keep your reading clear, concise and a story worth reading.

• Keep it short and skimmable. Most people aren’t reading every word, they’re scanning. Aim for 150–300 words and break it up into short paragraphs. If you have a long list of experience, find a way to pair it down that still packs a punch.
• Write how you talk. Skip the corporate language. Your bio should sound like you, not a marketing brochure. If you wouldn’t say “full-service real estate professional,” don’t write it. Instead, say “I help people buy and sell homes in Denver.”
• Choose 1st or 3rd person narrative. You should also consider whether to write in first person (as in, “I have 10 years of experience.”) or third person (“Sheila has 10 years of experience.”). First-person narrative offers a more personal touch, whereas third-person gives your real estate bio a more formal tone. Consider your audience, personal style and the vibe you want your professional brand to communicate. Generally speaking, third person is more professional.
• Use numbers when they matter. If you’ve sold 200 homes or closed $30M in deals, say that. Specifics build trust and attract clients, just don’t turn your bio into a full blown resume.
• Drop the buzzwords. Everyone says they’re “passionate about real estate” and “committed to excellence.” That doesn’t mean anything if it sounds like everyone else. Try these buzzwords and phrases to describe your professional experience:
  • “Jane Doe has 27 years of experience serving Nevada homebuyers.”
  • “In 2018, Jane Doe became an ABR Accredited Professional.”
  • “A trusted advisor ensuring a smooth, stress-free real estate experience”
  • “Born and raised in the Milwaukee region”
• Mention your market. Be specific about where you work. Whether it’s a city, neighborhood or part of town, people want to know if you’re local to their area. It also helps your name show up when someone searches for an agent nearby.
• Update it once a year. If your bio still says you’re “new to real estate” but you’ve been at it for five years, it’s probably time for a refresh. Make sure it reflects your current experience, any new certifications and the areas you serve now – not what you were doing when you first got started.
• Don’t forget your contact info and links. Make sure people know how to reach you. On social media or shorter bios, link to your site or include your email in your profile. Your longer bios should clearly state your contact information along with links to your social media sites.
• Read it out loud before you hit publish. If it feels awkward to say, it’ll feel awkward to read. Reading it out loud is the best way to catch clunky lines or anything that doesn’t sound like you. Have a friend or family member read it and give their honest feedback. Once you give it a few final tweaks, you’ll be ready to publish it.

Real estate agent bio examples

In general, your bio should follow a similar logic as we’ve outlined above. Be sure to speak directly to the needs of your customer, highlighting specifically how you can help them with their real estate needs. If you need some inspiration, check out the full versions of the real estate agent bios mentioned in this article.

Carrie Nicholson at Hawai‘i Life: Unique Value Proposition

Carrie Nicholson is a top-producing realtor with 25 years of experience in Hawaii’s luxury real estate market. She currently serves as the Principal Broker & Vice President of Sales and Marketing at Kohanaiki Realty, LLC. Over the course of her career, she has achieved nearly $2 billion in residential and land sales in Hawaii.

Carrie started her real estate journey at Clark Realty, quickly becoming a top producer through hard work and determination. She later became Principal Broker at Kukio Properties, leading a high-performing sales team and working with clients who value excellence and personalized service. Most recently, she spent 12 years at Hawai‘i Life – Forbes Global Properties as Broker in Charge and Director of Hawai‘i Life One, Hawaii Island. Her work has been featured in publications such as Forbes, The Washington Post, Vanity Fair, Modern Luxury Hawaii, and the New York Post, and she has been repeatedly recognized as one of Hawai‘i’s top real estate agents by Hawai‘i Business Magazine.

A Hawaii native, Carrie has a deep love for the ocean. She’s a certified Coast Guard submarine co-pilot, rescue scuba diver, and free diver. She has even worked with National Geographic on underwater documentaries and photography. Before her real estate career, Carrie spent 8 years in Japan as an international model, representing major brands like Coca-Cola, Sony, and Kao Cosmetics.

Carrie’s strong connection to nature and local culture gives her a unique perspective on the island’s luxury real estate. Her firsthand experience with the Big Island’s growth helps her guide clients with insight and care, helping them find homes that truly match their lifestyle and goals.

She lives on the West Coast of the Big Island with her husband Winton, Design/Builder with Nicholson, LLC, and their three children.

Janet Boyden of Premier Sotheby’s International Realty: Accreditations and experience

Janet has worked in the real estate market since 1999, expanding her footprint from Georgia to South Carolina down to Florida. Prior to joining Premier Sotheby’s International Realty, she began working at Celia Dunn Sotheby’s International Realty from Atlanta Fine Homes Sotheby’s International Realty, where she was named to the Atlanta Board of REALTORS® Multi-Million Dollar Sales Club for five consecutive years. With extensive experience in new construction home sales, Janet is certified in luxury home sales and specializes in relocation and new construction builder sales.

Growing up in Savannah, Georgia, as the daughter of a builder and developer, she learned the processes involved in new home construction from her dad. Real estate was a natural fit and Janet has represented several custom homebuilders.

Janet is a member of the REALTOR® Association of Sarasota and Manatee and has received various designations, including Accredited Buyer Representative, Accredited Seller Representative, Licensed Real Estate Salesperson, Certified Relocation Professional, Graduate, REALTOR® Institute and Certified Luxury Home Marketing Specialist. She received her Bachelor of Arts from the University of Georgia.

Janet and Robert Sherman brought their skill sets together in 2018 and formed a team to offer exceptional service to the Sarasota lifestyle. They have been recognized by RealTrends among America’s Top 1,000 agents for two years in a row and ranked in the top 25 three years running. Janet is now branching out in a new direction, mentoring newer agents and adding to her personal real estate team to expand their services and benefit her customers.

Amanda Dukehart of Compass: Connection and community

As a native Baltimorean, I have a strong connection to this community and all that it has to offer. After high school, I studied at Parsons in NYC and completed my studies at the Art Institute of Miami. With a background in design and business, many of my clients come to me because they want an agent that understands their needs and won’t “sell” them on just any home.

When it comes time to list your home, I know what it takes to set your home apart and get it sold for top dollar. Specializing in mid-century, historic and unique properties alike; It’s not just a home, it’s an extension of who you are and should support your ideal lifestyle. When working with me, you will feel confident that I am focused on your wants and needs above all else. I am a member of the National Association of Realtors, and the Greater Baltimore Board of Realtors.

Tate Kelly of Coldwell Banker Warburg: Recognition and credibility

Tate Kelly is a riddle of valuable contradictions. To begin with, his reputation for excellence is ironclad: over a decade of experience as a real estate broker and over $300,000,000 in total sales. In 2024, Tate received Coldwell Banker’s International President’s Premier Award representing the company’s top 1% of all sales professionals. In 2023, Tate was recognized by RealTrends as one of the Best Real Estate Professionals in the United States. Representing the top 1.5% of more than 1.6 Million licensed Real Estate Agents/Brokers nationwide.

Tate is a native New Yorker who grew up on the Upper East Side. Tate knows the city, understands luxury, and loves historical architecture. At the same time, he is approachable, adaptable, unassuming, and self-aware. Tate’s track record working in luxury sales serves as the real estate version of the ‘Good Housekeeping Seal’ of approval. Both buyers and sellers value the combined benefits of his individual talents along with membership in one of the most respected real estate firms in New York City. But what really distinguishes Tate cannot be taught or listed neatly on a resume—it is his instinctive ability to relate to clients that has been an integral part of his career since the beginning.

Ginger Schwartz of McEnery Residential: Personal touches

Ginger Schwartz has been a licensed Realtor in the New Orleans Metropolitan area for over 20 years and joined McEnery Residential in 2024 to expand her tenured career. While previously licensed with Talbot Realty Group, Ginger gained extensive experience working on multi-unit condominium conversions and new condominium developments, giving her unmatched experience and knowledge in condominium design, marketing and sales. Ginger also specializes in the lease and sale of residential property outside of condominiums and prides herself on representing many satisfied sellers and buyers of single-family homes. Ginger is client-focused, professional, detail-oriented, and driven to help you with every aspect of your real estate needs.

As a native New Orleanian, Ginger graduated Cum Laude from Loyola University New Orleans with a Bachelor of Science in Communications.

Prior to starting her career as a Realtor, Ginger honed strong sales, marketing, and management skills working for well-known corporations for 16 years. Her strong foundation in sales and desire to be client-focused has always afforded her success and expertise in her career path. Her continued success as a Realtor is the reason Ginger wants to work for and with buyers and sellers of residential property.

Ginger lives Uptown with her husband, twin stepsons, daughter and her handsome Golden Retriever, Champ. An active community and humanitarian volunteer, her endeavors include Children’s Hospital, Covenant House, Cancer Crusaders, Juvenile Diabetes Research Foundation, Louise S. McGehee School Parent League and Louise S. McGehee Parent Ambassador.

Tiffany Matics-Machusak of Watson Realty Corp: Call to action

I’m dedicated to making your real estate experience as smooth and rewarding as possible, whether you’re buying or selling. With a passion for helping you achieve your goals and a skill set honed through years of education and experience, I’m committed to guiding you through every step of the process.

About Me:
With a background in interior decorating and event planning, I bring a unique perspective to real estate. I can help sellers showcase their properties in the best possible light, maximizing their appeal to potential buyers. For buyers, I use my expertise to help them visualize the potential of each space, finding a home that truly fits their lifestyle. I understand the importance of aesthetics and functionality in a home, and I use this knowledge to help my clients envision their perfect space.

Credentials:
Accredited Buyer’s Representative (ABR): I am dedicated to representing your best interests as a buyer, ensuring a smooth and successful transaction.
Certified Real Estate Negotiator (CREN): Negotiation is an art, and I have the skills and expertise to secure the best deals for my clients.
Short Sale and Foreclosure Resource (SFR): I am equipped to handle the complexities of distressed properties, providing expert guidance and support.
RPR Market Specialist: With access to comprehensive market data and analysis, I provide invaluable insights to help you make informed decisions.

Client-Centric Approach:
My priority is always to put my clients first. I take the time to understand your unique needs and preferences, and I work hard to exceed your expectations. Throughout the process, I maintain open and transparent communication, keeping my clients informed every step of the way. I ensure that no detail is overlooked, and I work diligently to keep the transaction on track from start to finish.

My clients aren’t just customers; they’re partners, and together, we make the journey memorable and rewarding.

Life Outside of Real Estate:
When I’m not helping my clients, you can find me spending quality time with my family. I love the beach, a good book, a cold peach tea, and my dog, Coconut, who keeps us all on our toes. Whether we’re out enjoying everything Fl has to offer, or simply enjoying each other’s company at home, family is the heart of everything I do.

Let’s turn your real estate goals into reality—contact me today, and let’s get started on this exciting journey together!

Cameron Ruschhaupt of TRG at The Agency Dallas: Fits the platform

Cameron has a wealth of knowledge about all things real estate in the DFW metroplex and surrounding areas. He prides himself on his attention to detail and exceptional communication skills, which helps keep his current clients comfortable and knowledgeable about current market conditions, as well as the buying and selling process.

Born and raised in Texas, Cameron moved to the DFW metroplex from South Texas in 2013. He attended Texas State University where he studied Health & Wellness Promotion. Once in the DFW area, Cameron started a small in-home personal training business which allowed him to pursue his passion for helping people. In 2018, he and his wife Katharine, began flipping houses which helped create a new passion for real estate. From there, he decided to combine both of his passions for helping people and real estate by becoming a full-time real estate agent.

The full picture

Your real estate bio isn’t just about your job history – it’s how people get a sense of who you are. It should feel real, honest and be easy to read. If someone’s going to trust you with buying or selling a home, they want to feel like they know you. If writing feels overwhelming, that’s okay. Use the steps in this guide, borrow ideas from the examples and grab the free template to help you get started. It doesn’t need to be perfect – it just needs to sound like you.