Keller Williams names Sandra Howard as chief marketing officer

Keller Williams Realty is welcoming Sandra Howard to its leadership team. The real estate franchise firm announced its appointment of Howard as chief marketing officer on Wednesday and Howard will officially assume the role on Monday, Aug. 18.

Howard will be focused on accelerating KW’s growth through strategic marketing, branding and communications-driven initiatives. 

Keller Williams CEO Chris Czarnecki said the company is excited to welcome her to the leadership team.

“With two decades of shaping brand strategy and delivering transformative results for some of the world’s most recognized companies, Sandra brings a wealth of experience to elevate our competitive position and the brands of our agents and franchisees, which is key to our continued robust growth,” Czarnecki said in a statement.

Prior to joining Keller Williams, Howard served as the principal of brand strategy at LERMA/, a full-service advertising agency. Earlier in her career, Howard spent more than a decade at AT&T, where she served as the corporate brand marketing and business advertising vice president.

In this role, she helped unify the firm’s brand story across all platforms and business units. Howard also has experience leading marketing and advertising at Southwest Airlines and Burger King.

“In today’s market, relevance beats recognition. People don’t choose brands they know; they choose the ones that choose them back,” Howard said in a statement. “Our vision is to empower agents to lead with empathy, listen with intention, and serve with authenticity so we don’t just show up in the market, we stand out.”