The 9 best real estate marketing companies to boost your business in 2025

At-a-glance: The 9 best real estate marketing companies for 2025
Best all-in-one marketing solution Market Leader From $189/month
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Best for social media branding Coffee & Contracts From $74/month
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Visit Coffee & Contracts
Best for codeless website builder + built-in CRM Placester From $59/month
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Visit Placester
Best for custom web design Agent Image From $399 + $99/month
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Best full-service marketing company TREM Group Call for pricing
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Best for affordable websites and online marketing iNCOM From $44.95 per month
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Best for integrated lead generation RealGeeks From $399/month
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Best AI-powered marketing suite Rechat Call for pricing
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Best for direct mail marketing Wise Pelican From $0.82/postcard
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Market Leader: Best all-in-one marketing solution

Starting price: $189/month

If you’re looking for a comprehensive real estate marketing solution with an emphasis on automation, Market Leader should be on your radar. This all-in-one hub for real estate marketing helps you create a fully customizable, branded website that’s optimized for lead generation, complete with landing pages, search engine optimization (SEO) and internet data exchange (IDX) capability to display MLS listings on your website.

What sets Market Leader apart, however, are its lead packages. Subscribers pay a flat rate for a specified number of exclusive leads. Rather than pushing leads to multiple agents at once, Market Leader pairs potential buyers with the best-suited agent for them, eliminating the competitive mad dash for a lead’s attention.

Let’s also not forget Market Leader’s sophisticated customer relationship management (CRM) system. Agents can automate email drip campaigns, set up paid ads on social media and order print marketing materials — all from one single platform. Market Leader subscribers can access original monthly newsletters that can be repurposed as your own. Finally, the Market Leader app delivers real-time contact management notifications directly to your phone.

Features

• IDX websites
• Email drip campaigns and marketing automation
• Direct mail marketing, including flyers and postcards
• Automated home valuation and equity reports for lead nurturing
• Sophisticated CRM
• Done-for-you buyer and seller lead generation
• Done-for-you monthly newsletters
• Single property websites

Pros & Cons

• One-stop-shop for real estate marketing
• Full suite of online and offline marketing services and tools
• Flat rate for 100% exclusive leads
• Affordable pricing

• No free trial, money-back guarantee or discount for annual subscriptions
• Zip code-specific leads can be inconsistent
• Website designs might not work for every brand

Customer Reviews

• Reviews suggest the leads provided are not always the most qualified, but experienced agents who feel more confident screening buyers report industry standard conversion rates. Others rave about the variety and quality of marketing services and tools that Market Leader provides for the price.

Visit Market Leader

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Market Leader Review

Coffee & Contracts: Best for social media marketing

Starting price: $74/month

If you’ve ever wished that someone would create a ready-to-use social media roadmap for you (at a fraction of the cost of a creative director’s salary), then Coffee & Contracts is the marketing company for you. Signing up for the Coffee & Contracts gives agents unlimited access to agent-created templates, content calendars, trending audio and strategies to help you excel in your social media marketing efforts.

Coffee & Contracts was founded by Florida-based real estate agent Haley Ingram, who recognized the struggles of fellow agents with their social media content. It is tailored specifically for real estate agents and brokers and provides ready-made, beautifully designed and relevant social media posts for all major platforms, including Instagram, Facebook, Twitter and TikTok.

Coffee & Contracts also offers video templates and scripts for various platforms, a database of content categorized by type, and a wealth of marketing collateral. New templates are sent out weekly, so you’ll never have to wonder what to post on social media.

Features

• Content calendar provides templates for every day of the week
• Attractive and trendy social media templates and copy
• Weekly Instagram Reels trends report
• Facebook mastermind group with 5,000-plus agents
• Regular marketing and social media training from Haley
• New templates and scripts added weekly
• Templates and scripts for Instagram Reels

Pros & Cons

• Social media templates made for and by real estate agents
• Trendy designs and scripts designed for building engagement on social media
• A searchable database of content and marketing collateral organized by topic
• Templates and scripts for Instagram Stories, Facebook Reels, TikTok, YouTube and more

• Designs are not exclusive to your brand and may also be used by other agents
• No marketing automation or scheduling features
• Basic Canva skills are required to customize templates

Customer Reviews

• Agents rave about the template designs, content calendar and extensive content library. However, some wonder whether it’s worth paying more for a social media manager and custom designs that can’t be repeated elsewhere on the internet.

Visit Coffee & Contracts
Use Code HW15 for $15 off your first month

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Placester: Best for codeless website builder + built-in CRM

Starting price: $59/month

While Placester may skimp on pricing (in a good way), they don’t skimp on a quality and functional product for agents, brokers and teams. The codeless website builder provided by Placester lets real estate agents jump right in and get to work designing a website that matches their brand without having to learn complicated CSS and HTML code.

As much as some agents might love designing their own site, there are others who prefer to let the professionals handle it. Luckily, the creative design professionals at Placester are here to assist as much or as little as you need. For a $50 monthly upgrade, you can invest in the “Do It For Me Service” where Placester’s team will set up your website, make changes and complete updates.

In addition to the affordable, codeless website builder, Placester also has a built-in CRM that funnels leads directly from your website into your pipeline. Although simple, the CRM will get you started working with clients and keep you organized as you build and scale your real estate business.

Features

• 100 emails per month
• MLS integration
• SEO tools for optimization on search engines
• Lead capture forms

Pros & Cons

• Option for gated content
• Unsplash media library included
• Ability to add website pages
• Import contacts into the Placester CRM
• Control over branding

• Custom landing pages available in higher-tiered packages
• Limit on emails per package
• No agent management tools
• No lead routing

Customer Reviews

• Reviews generally indicate that Placester goes above and beyond for their clients and that they are creative and responsive.

Visit Placester

Agent Image: Best for custom web design

Starting price: $399 initial set up, then $99/month

Agent Image offers a concierge-style service and builds websites from scratch. Their most customized, fully supported website options are expensive — but not more expensive than hiring a design agency or a local web designer. The best part is that they’re designed by and for real estate professionals, so they understand the unique marketing needs of agents, teams and brokers.

In addition to providing beautiful websites, Agent Image offers additional marketing services that help boost your online visibility and get more leads. Search engine optimization (SEO) increases relevant website traffic and helps generate high-interest leads. Pay-per-click (PPC) advertising allows you to create marketing campaigns targeting different audience segments. With this option, you only pay for leads that click through and engage with your website.

Here is an example of a custom-designed Agent Image website from RealTrends Verified award winner Dolly Lenz.

Features

• Attractive and highly-functional real estate websites
• Bespoke marketing services include website design, PPC advertising and SEO
• Trusted by Realtrends Verified award-winning agents and teams
• Choose from DIY options to completely done-for-you website design

Pros & Cons

• A concierge-style experience for creating your website
• Multiple price points to choose from
• You own your website
• You work with the designers to design what you want and what works for you

• Fully customized websites are pricey for individuals (but they are top-notch!)
• Ongoing website support is available (Yay!), but it’s an investment

Customer Reviews

• Many users appreciate that their Agent Image website is beautifully designed and very user-friendly.

Visit Agent Image

TREM Group: Best full-service marketing company

Call for pricing

TREM Group is a full-service real estate marketing company with over a decade of experience providing marketing services for agents, teams and brokerages. A digital-first agency, TREM Group offers a suite of marketing services that include Google and Meta PPC advertising, IDX websites and YouTube marketing.

For top-producing agents, teams and brokerages, TREM Group offers custom branding services from logos to custom web design. An integrated CRM with campaign and lead management tools rounds out the package.

TREM Group’s custom full-service marketing solutions make it an ideal choice for luxury agents, teams and brokerages willing to invest in marketing. The company’s extensive new development marketing experience will also benefit real estate developers and property managers.

Features

• Sophisticated and thoughtfully designed IDX websites with integrated CRM
• Targeted landing pages
• Google and Meta PPC advertising
• Meta and YouTube remarketing campaigns
• Custom branding and website design services

Pros & Cons

• Design quality is top-notch
• IDX websites stand out from the crowd
• Over a decade of real estate marketing experience
• Digital marketing services and software in one package

• Full-service marketing company with prices to match
• Opaque pricing structure
• No print marketing services offered
• Not an ideal solution for newer agents or small teams

Customer Reviews

• TREM group scores an average of 4.9 on Google reviews. Clients raved about the company’s websites, professionalism and white-glove customer service.

Visit TREM Group

iNCOM: Best for affordable websites and online marketing

Starting at $44.95/month

iNCOM provides affordable real estate websites with marketing tools and services to drive traffic and convert cold leads. You get a full-featured IDX website with sophisticated map search and landing pages to attract buyers and sellers, a built-in CRM, and available PPC advertising and retargeting services. Other marketing companies offer similar features and services. Still, iNCOM is the best value, starting at just $44.95 per month — a fraction of what other companies charge for nearly identical features and services.

iNCOM is an ideal option for newer agents who want to establish an online presence to market their business and let someone else handle online advertising.

Features

• Affordable IDX websites with map search
• 30-day money-back guarantee
• Integrated CRM
• PPC advertising services available
• Facebook retargeting service available

Pros & Cons

• Provides robust marketing features and services at a very attractive price
• Unlimited pages included
• Available upgrades include lead routing for teams and custom landing pages

• No print marketing services offered
• CRM only offers basic features

Customer Reviews

• Reviewers rave about the affordable pricing, client management system and marketing features, but others gave iNCOM low marks for a frustrating customer service experience.

Visit iNCOM

Real Geeks: Best for integrated lead generation

Starting price: $399/month

Imagine a real estate marketing company that works like a well-oiled machine, where Facebook and Google ads direct potential clients to your website to be captured as leads and sent directly to your CRM. That’s Real Geeks – a real estate marketing powerhouse designed to help real estate agents market their businesses at scale.

The Real Geeks ecosystem revolves around your IDX website equipped with lead-capture landing pages and seamless marketing automation, including leading-edge AI chat. Real Geeks focuses on driving traffic to your site through done-for-you paid ads on social media platforms and offers sophisticated tools to convert and nurture them.

While Real Geeks offers a robust CRM and email marketing, the primary value is the unbeatable lead generation capabilities. If you’re looking to supercharge your marketing efforts and drive more traffic to your website, Real Geeks is an ideal choice.

Features

• SMS text auto-responders
• Google pay-per-click (PPC) and Facebook advertising services
• Automated property valuation lead magnet tool
• Automated email and text drip campaigns
• AI-assisted chatbot helps you vet and nurture leads
• Extensive support and coaching library

Pros & Cons

• All-in-one CRM and IDX website marketing platform
• Integrated marketing tools, including SMS auto-responder, AI chatbot and automated market reports
• Meta and Google pay-per-click (PPC) advertising services

• Upgrading features and services might be cost-prohibitive for some agents
• No free version or free trial
• Learning curve might be steep for some agents

Customer Reviews

• With over 80 four- and five-star reviews on G2, customers seem to agree that RealGeeks is the “real” deal for lead generation and client management.

Visit Real Geeks

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Rechat: Best AI-powered marketing suite

Starting price: ~$35 per seat, depending on team size + features

Rechat provides agents with an AI-powered marketing suite that allows them to produce and publish high-quality marketing materials faster. Using Rechat’s mobile app, agents can quickly create and publish on-brand emails, social media content, videos, CMAs and even digital ads.

For teams and brokerages with more bespoke branding needs, the company will work with you to ensure all marketing materials meet exacting brand standards. Rechat also provides comprehensive analytics to track the success of your marketing campaigns and deal pipeline.

Rechat is a perfect solution for teams and brokerages that want their marketing to stand out in highly competitive markets. It simplifies the marketing and advertising process, putting power into the hands of agents.

Features

• Comprehensive marketing suite includes email, social media, CMAs and agent networking
• AI-powered email and social media post creation
• Analytics to track results of campaigns and deal flow
• Stunning social media-friendly design

Pros & Cons

• Seamlessly integrated marketing, advertising and productivity tools for agents
• Custom design and branding services
• AI-powered emails and social media posts
• Trusted by top brokerages, including SERHANT. and Douglass Elliman

• Only available for teams and brokerages
• Replaces rather and augments other marketing tools and CRMs

Customer Reviews

• With an average review of 4.8 on G2, Rechat is one of the highest-rated marketing companies in the industry. Reviewers raved about the company’s dedication to client success and the quality of their marketing materials. This is no surprise to us. On a recent demo call with the company, we were thoroughly impressed with their professionalism and passion for real estate marketing.
  

Visit Rechat

Wise Pelican: Best for direct mail marketing

Starting price: $0.82/postcard

While digital marketing is essential in today’s real estate industry, traditional methods like direct mail can still yield impressive results when done right. Wise Pelican specializes in direct mail marketing for real estate professionals, most notably emphasizing the almost-forgotten art of the real estate postcard.

Wise Pelican offers a range of direct mail marketing materials, from open house flyers to farming postcards to FSBO letters. The company provides customizable templates as well as the option to upload your own designs. Custom mailing lists can be created by drawing a polygon on an area map or based upon a specified radius around an address.

Direct mail can be an effective way to target specific geographic areas or demographics, and Wise Pelican simplifies the process for real estate agents looking to tap into this old-school, time-tested marketing channel.

Features

• High-quality mailers ranging from flyers to postcards to FSBO letters
• Postcard campaigns specifically designed for real estate

Pros & Cons

• High-quality mailers
• Memorable printed assets
• Quick service
• Wide variety of real estate templates

• Editing postcard templates may not be the most user-friendly experience
• Delivery issues have occurred – though postcards are trackable after they are sent

Customer Reviews

• Reviews are generally positive and indicate that Wise Pelican knows the real estate industry well and provides exceptional customer service.
• 87% of users rated Wise Pelican five stars on Trustpilot
• 4.8 stars from 563 reviews on Google

Visit Wise Pelican

The power of real estate marketing

In the fast-paced world of real estate, partnering with the right marketing company or agency can be a game-changer. The above real estate marketing companies offer an array of marketing solutions for real estate professionals, allowing you to concentrate on nurturing relationships with clients and closing deals.

Remember: Each of the real estate marketing agencies and companies we’ve reviewed here offers unique strengths, whether you’re looking for comprehensive marketing solutions, content generation, lead generation or specialized design templates.

Before you decide on which marketing company to use, consider your goals and define the results you want to see from a successful real estate marketing initiative, campaign, or overall strategy.

Real estate marketing company FAQs

How to choose the right real estate marketing company?

Remember that the effectiveness of any marketing strategy depends on your specific needs, goals and target audience.

Take the time to assess your marketing needs, budget, and long-term objectives. Then, make a list of the top marketing companies to find the right partner for you. If possible, set introductory calls with each marketing firm and spend time comparing the pros and cons. Communicate in advance that you are evaluating a few different options, and once you think you have your marketing team assembled, sign up for a monthly subscription or pay for the company’s services.

What marketing works for real estate?

The type of marketing that works is the type that you commit to! Marketing can include anything from in-person networking to sending postcards to social media. Pick one or two types of activities that you enjoy – whether it be writing, design, talking on camera, taking beautiful photos – and use those skills to share your business with the world. Remember that consistency is key and you cannot expect instantaneous results.

What are the 4 P’s of marketing in real estate?

In real estate, the traditional marketing mix — often known as the 4 P’s of marketing — includes:

• Promotion: The combined advertising, branding, and marketing strategies used by the agent to attract and engage potential clients
• Product: The properties and real estate services offered by the agent or firm
• Price: Understanding how to set competitive and market-appropriate prices
• Place: The geographic location of your properties, along with their accessibility by public and private transportation methods

How can I market myself as a real estate agent?

Before you can market yourself successfully as a real estate agent, you need to understand your business. Identify your strengths, along with any areas that may need improvement. Here are some questions that can guide you in making an informed decision:

1. Assess your marketing budget: Your budget plays a pivotal role in selecting a marketing company. Companies can spend anywhere from 1% to 40% of their gross revenue on marketing. It all depends how aggressive you want to be and what expected return on your investment (ROI) you need to feel as though the money was well-spent. A general rule of thumb is to allocate approximately 10% to 20% of your commission income to marketing, or a “30% rule.” Be sure to have a clear understanding of what you can afford and think with an investor’s mindset.
2. Establish your primary goal: Are you looking to boost lead generation (i.e. get more potential clients) or do you already have a large email list and need to focus instead on nurturing your existing client base? Defining your primary objective is crucial as it will influence the strategies and tools you need.

What to expect from a real estate marketing company?

If this is your first time considering a real estate marketing company, it’s natural to wonder what to expect. Most importantly remember that specifics can vary from one provider to another — there is no one-size-fits-all marketing firm. However, there are certain fundamental features you should look for when working with a vendor of any kind, including:

1. Renewable contracts: Real estate marketing isn’t a sprint; it’s a marathon. It demands ongoing attention and the flexibility to adjust strategies based on audience feedback. The most reliable marketing companies will typically require a minimum three-month commitment to ensure a sustained, effective campaign.
2. Clear communication: If you’re investing in a company’s services, you should have a direct line of communication when you have questions or require assistance, whether that’s a chatbot, support email address or online discussion forum.
3. Trust: If you expect to collaborate on creative assets, like graphic design and website copy, you should trust your marketing company’s judgment and be able to communicate effectively when there are disagreements.
4. Performance metrics: Your investment should yield results. A reputable real estate marketing company should provide a method to track the value you’ve received for your expenditure, whether it’s a shared editorial calendar or a detailed performance report.

Is real estate marketing the same as lead generation?

No, they are not the same — though there is some overlap. Lead generation is a targeted strategy to attract potential clients by providing information or incentives. Marketing, on the other hand, is about building your brand, telling your story and creating awareness about the value you offer. Marketing can generate leads, but its primary purpose is to establish your reputation and trustworthiness. For example, a Facebook ad campaign offering a free home valuation is lead generation, but it becomes more effective when backed by strong branding and marketing efforts that make people familiar with your name and the quality of your services.

Our methodology: Choosing the best real estate marketing companies

Vetted by HousingWire’s expert real estate agents, brokers and coaches offer in-the-trenches insights into the latest technology and business strategies for real estate professionals. Since 2006, HousingWire has been the go-to resource that provides the full picture of the U.S. housing market for housing professionals.

To find the best real estate marketing companies, we analyze dozens of companies, products and platforms, run them through rigorous testing, view product demos, read countless customer reviews and consult with agents and brokers we know. We also apply our combined experience as licensed real estate agents, brokers and brokerage marketers (we have about 50 years between us on the editorial team!).

We do all of this with the reader in mind, analyzing each tool to give you, beloved reader, a clear, concise breakdown of its features, benefits, pricing, ease of use, return on investment, value for money, client support and appropriateness for your career stage. We hope our hard work saves you a lot of clicking around the internet to find the right tools for your business!

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By: Emile L'Eplattenier, Gina Baker
Title: The 9 best real estate marketing companies to boost your business in 2025
Sourced From: www.housingwire.com/articles/real-estate-marketing-companies/
Published Date: Tue, 10 Jun 2025 16:33:18 +0000