The best real estate software for 2025: 21 top picks for agents + teams

It’s hard to overstate how dramatically real estate software has changed over the last few years. We went from clunky, slow, and expensive CRMs to AI-powered video apps — seemingly overnight. While we focused on building our brands and trying to make sense of social media trends, the companies that make the software we use ballooned into a $10 billion+ industry.

With that much cold, hard cash being thrown at making your job easier, the cost-benefit ratio of real estate software has never been better. Today’s software can (almost) automate your entire business — from first click to closing.

To help you build the tech stack of your dreams, we reviewed dozens of tools that help you capture leads, market your business and build better client relationships. Here are our 21 favorites for 2025, including three new groundbreaking AI tools:

At-a-glance: The best real estate software for 2025

Best lead generation & nurturing software

Best overall for lead gen

Zurple

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Best all-in-one lead generation + marketing platform

Market Leader

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Best for predictive analytics

Smartzip

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Best for probate leads

Catalyze AI

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Best for data-driven lead nurturing

Altos

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Best for AI-powered lead generation + nurturing

Ylopo

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Best IDX website + CRM software

Best overall IDX + CRM software

CINC

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SEO-driven leads

Real Geeks

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Best for small teams

Sierra Interactive

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Best real estate CRM software

Best overall CRM

Follow Up Boss

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Best for new agents

Lone Wolf Relationships

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Best value for money

Top Producer

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Best for teams + brokerages

Rechat.

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Best real estate marketing software

Best for social media marketing

Coffee & Contracts

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Best for video marketing

Pivo Real Estate

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Best for short-form video creation

LazyEditor

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Best for virtual staging

Apply Design

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Best AI real estate software

Best for AI-powered lead enhancement + nurturing

Scout

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Best for lead scoring

Fello

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Best for data-driven market valuations

HouseCanary

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Best for AI home staging

Collov AI

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Best lead generation & nurturing real estate software

As the name suggests, lead generation and nurturing software helps agents and brokers generate and nurture leads. The best ones provide relatively simple IDX lead capture websites and automated tools to nurture those leads via email and text messages. If you already have a CRM and website you love and only want leads you can nurture on autopilot, they can be hugely helpful for your business.

1. Zurple: Best overall lead generation & nurturing software

Starting at $149 per month

Zurple is a purpose-built tool that lets agents and teams generate, nurture and convert leads on autopilot. Here’s how it works: buyers and sellers are driven to custom-branded landing pages where they can search for homes or find out how much their home is worth. Zurple then captures their contact information and automatically sends them personalized emails and texts that change based on their behavior. When a lead starts to behave in ways that might signal they are closer to a transaction, Zurple notifies you. That means less time wasted nurturing cold leads and more time building relationships and converting warm leads into clients.

It’s important to note that Zurple is not designed to replace your CRM. Think of it as a way to ensure that every lead you actually pick up the phone to talk to is close to buying or selling a home. Starting at just $149 per month, it’s an ideal platform for solo agents who want to generate and nurture online leads without the steep learning curve.

Features

• Exclusive leads
• Automated pipeline management
• Automated lead nurturing
• Can nurture leads from other sources
• Hot sheet based on lead behavior

Pros & Cons

• Provides immediate replies to inquiries, emails & texts
• Takes the pressure off of agents to be available 24/7
• Automated lead nurturing and pipeline management

• Lead generation websites won’t work for branding
• CRM is basic compared to other platforms

Pricing

Starting at $149 per month, Zurple’s pricing is more affordable than other IDX lead generation websites like CINC and Real Geeks. If you’re just looking for a lead generation website to augment your personal site, we think Zurple offers good value for money

Here’s a quick breakdown of Zurple’s monthly pricing and setup fees:

• Setup fee: $799
• Basic Plan: $149 per month
• Auto Leads: +$139 + cost of leads
• Additional sites: +$100 per month, per site
• Pipeline Boost: +$300 per month

Check out Zurple

READ OUR

Zurple Review

2. Market Leader: Best all-in-one lead generation + marketing platform

Starting at $189 per month

Market Leader offers agents an affordable way to generate and nurture leads that they can upgrade as their business grows. Their entry-level Pro package starts at around $189 per month and includes a CRM, IDX website, and marketing center that includes direct mail marketing.

Lead add-ons include very affordable top-of-funnel social media leads through their Network Boost program — to highly qualified (and much pricier) buyer and seller leads.

Market Leader is a fantastic option for newer agents who don’t have the budget for more advanced lead generation and nurturing tools like Ylopo or CINC.

Features

• Listing marketing automation includes single-property websites
• Print marketing includes bulk mail flyers, postcards and scheduled birthday and anniversary cards for past clients
• Custom-branded content library
• Automated email and text drip campaigns

Pros & Cons

• Affordable all-in-one lead generation and nurturing system
• Top-of-funnel Network Boost leads
• Direct mail tools
• Easily upgradeable to add more features
• CRM is easy to use and has a large user base for troubleshooting and advice

• IDX websites are very basic and have limited customization options
• CRM lacks advanced nurturing features
• No AI features available in any plan
• No automated text messaging or auto dialer
• Price-per-lead can be higher than other providers that charge more for software
• Some agents complain about lead quality

Pricing

• Professional for Agents: $189 per month + $30-$50 per lead (one user)
• Teams: $329 + $30 to $50 per lead (up to ten users)
• Broker Suite: Call for pricing

Check out Market Leader

READ OUR

Market Leader Review

3. Smartzip: Best for predictive analytics

Starting at ~$500 per month

Smartzip uses predictive analytics to sift through reams of data to identify likely sellers before they hit other lead providers. Using their platform, you can easily target a zip code, neighborhood or custom farm area to find homeowners who are likely to sell in the next 12 months. The Smartzip algorithm uses over one billion data points gathered from behavioral, demographic, event and property information. This ensures their data is the most up-to-date and accurate.

In addition, Smartzip provides robust marketing and nurturing tools, including a CRM with real estate lead data, home valuation landing pages, direct mail campaigns, a comparative market analysis tool and more. If you want to generate and nurture seller leads on autopilot, that’s an unbeatable combination — one we think is the future of real estate software.

Features

• Exclusive listing leads generated by predictive analytics
• Local trend reports
• Customized lead targeting

Pros & Cons

• Predictive analytics targets likely sellers
• Comprehensive marketing and nurturing tools
• Design quality of marketing materials
• Automated home valuation landing pages

• Leads are not exclusive and are generally top-of-funnel
• Not recommended for new agents; relatively pricey

Pricing

Starting at $500 per month, with an average monthly spend of $1,000

Check out Smartzip

READ OUR

Smartzip Review

4. Catalyze AI: Best for probate leads

Starting at $180 per month

Catalyze AI leverages predictive analytics and artificial intelligence to identify exclusive inheritance listing leads before they reach traditional lead providers. While they don’t provide any lead nurturing tools, we think the benefit of exclusive listing leads that are highly likely to sell more than makes up for it.

It’s also a fantastic value for agents who are willing to put in the time to learn the probate process. Highly motivated listing leads for properties valued over $1 million are just $8 per lead. Closing probate leads might come with headaches, but they are an excellent way to fill your CRM with motivated, affordable seller leads.

Features

• 40% of identified listing leads transact in 12 months
• Nationwide coverage
• Easy-to-use dashboard to track, manage, and export leads to your CRM

Pros & Cons

• Affordable and highly motivated seller leads generated with AI
• Can target leads in a 20-mile radius
• Transparent pricing
• Exclusive leads

• No lead nurturing tools
• Probate leads require extensive training and a thick skin to close
• Long nurture time

Pricing

• 30 inheritance listing leads (under $1 million): $180 per month
• 30 inheritance listing leads (over $1million): $240 per month

Check out Catalyze AI

5. Altos: Best for data-driven lead nurturing

Starting price: Free

Altos (formerly Altos Research), provides automated market report email campaigns and Facebook ads to generate and nurture seller leads. Unlike competitors who only update once per month, Altos reports are updated each week — perfect for weekly drip campaigns and more clickable Facebook ads.

Altos’ software also provides analytics to track how your leads interact with your reports. You’ll get notified when a lead opens a report, forwards it or changes the zip code they’re searching in — giving you critical data to leverage on your next follow-up. It’s an ideal solution for newer agents who want to position themselves as the go-to local market expert in their farm area.

Features

• Automated weekly market report email campaigns
• One-click Facebook ads
• Attractive and intuitive design
• Custom-branding available
• Analytics to track campaign performance

Pros & Cons

• More timely data than other providers
• Email campaigns are automated and trackable
• Analytics provide key insights for lead follow up
• Pre-written and optimized Facebook ads to generate leads
• Direct integrations with popular CRMs like Follow Up Boss and Real Geeks
• Starter plan includes one free report

• RPR provides (monthly) market reports free for NAR members
• Market report PDFs only available in paid plans
• Leads generated from market reports might be high-funnel
• Home valuation ads generate lower funnel leads

Pricing

• Starter: Free
• Professional: $79 per month
• Premium: $149 per month
• Small office: $349 per month

Check out Altos

6. Ylopo: Best for AI-powered lead generation + nurturing

Starting price: $395 (software only)

Ylopo uses sophisticated artificial intelligence (AI) tools to generate, nurture and convert leads for you on autopilot. The platform’s proprietary technology focuses on “buy-sell” leads to help maximize ROI from your ad spend. Ylopo creates and updates dynamic social media ads (they change based on your lead’s behavior) that can laser-target specific demographic and geographic niches from the neighborhood level down. For example, if your demographic niche is Veterans in Honolulu, Ylopo’s system will only show them ads for properties that meet VA loan standards in Honolulu.

Trained on millions of conversations, Ylopo’s AI assistants work tirelessly to nurture your leads so you can focus on servicing your clients. Have a large database? Ylopo’s remarketing tool serves dynamic ads to cold leads already in your CRM —ensuring fewer leads slip through the cracks. It’s an ideal platform for tech-savvy agents, teams and brokerages who want to leverage AI to close more deals.

Features

• Dynamic social media ads that change with lead’s behavior
• Remarketing tool to serve ads to leads in your database
• IDX lead capture website
• AI voice and text message nurturing
• Cash offer seller lead generation ads with Zoodealio

Pros & Cons

• Targets leads in demographic and geographic niches
• Direct integrations with Follow Up Boss, Sierra Interactive and Liondesk
• Remarketing tool warms up cold leads already in your database

• Limited CRM functionality
• Pricing for software only is higher than competitors like Zurple
• AI voice calls might annoy some leads

Pricing

• Pricing for software-only packages start at $399 and vary widely based on ad spend and upgrades.

Check out Ylopo

Best IDX Website + CRM Platforms

Today’s IDX website + CRM platforms give you the near-magical ability to market your business, generate leads, build your brand and manage your transactions with one tool. An ideal IDX website + CRM platform should offer advanced CRM features, sleek IDX websites designed for lead capture and branding, and enough available upgrades to grow along with your business.

Here are our picks for the best all-in-one IDX website + CRM platforms for 2025.

7. CINC: Best overall website + CRM platform

Starting at $899 per month
(pricing includes buyer leads)

CINC combines sleek IDX websites, bleeding-edge paid lead generation and AI nurturing tools with some of the best training in the industry. More than just an IDX website with a CRM, CINC bills itself as a complete system that gives solo agents and teams all the tools they need to run their businesses—an assessment we agree with. The optional 3-line auto-dialer is a feature we hope more software companies add to their platforms in the future.

If you want to focus on paid leads, CINC is an obvious choice. Their hyperlocal ad targeting allows agents to generate leads from specific neighborhoods, school districts, and even home types. Monthly pricing is steep, but it includes software and leads you can start working with right away.

Features

• Hyper-local lead targeting focuses on neighborhoods, school districts and more
• Optional CINC AI lead nurturing tool
• Optional 3-line auto-dialer

Pros & Cons

• Lead generation and nurturing platform powered by AI
• Done-for-you Facebook and Google lead generation
• Lead generation is powered by data from 50,000 top-producing agents & teams
• Optional CINC AI lead nurturing tool trained by top-producing agents
• Lead generation and conversion training
• Online and in-person mastermind events
• 6,000-member Facebook Mastermind group

• Learning curve can be steep for non-tech-savvy agents
• CINC’s IDX Websites are hyper-focused on lead generation but won’t win any design awards. If aesthetics are important to you, try Luxury Presence or Agent Image.
• CINC isn’t cheap. Pricing is comparable to platforms like BoomTown which puts CINC out of reach for many solo agents
• Less branding and marketing focused than other IDX website + CRM platforms

Pricing

Starting at $899 per month for solo agents and $1,500+ for teams, CINC’s pricing is comparable to other high-end platforms like BoomTown. However, pricing is heavily dependent on factors like ad spend, cost per lead in your farm area, and additional features such as their AI lead nurturing tool, so it can vary widely.

• Free trial: no
• Contract required: 6-month minimum
• CINC AI: +$200 per month
• 3-line auto-dialer: +$100 per month, per site

Check out CINC

8. Real Geeks: Best for solo agents

Starting at $399 per month

Real Geeks is one of the most popular and well-reviewed IDX website + CRM platforms for a good reason. It provides solo agents and small teams with all of the lead generation, nurturing, and marketing tools they need — starting at less than half the price of competitors like CINC or Boomtown.

While Real Geeks’ entry-level Establish plan doesn’t include done-for-you lead generation or advanced AI features, it’s still one of the best values in the industry. Available upgrades include an AI chatbot and done-for-you buyer and seller lead generation.

Features

• Sleek IDX websites designed for lead capture
• AI-powered lead nurturing assistant
• Advanced Email and SMS drip campaigns
• Reactive responses automatically texts leads based on their behavior
• Automated property alerts and market reports
• EstateIQ property valuation tool

Pros & Cons

• Entry-level plan offers excellent value for money
• Automated SMS & email auto-responders
• A la carte upgrades offer advanced AI, done-for-you lead generation & automation features

• IDX websites are designed for lead capture, not branding
• Limited website customization options
• AI-generated area pages created with SEO Fast Track tool might get flagged by search engines as spam

Pricing

• Establish: $399 per month
• Grow: $699 per month
• Expand: $1199 per month
• Conquer: $1700 per month
• Contract required: 6 months
• Free trial: No

Check out Real Geeks

9. Sierra Interactive: Best for small teams

Starting at $524.95 per month

Sierra Interactive is an all-in-one CRM and IDX website that uses a proprietary IDX integration to help small teams generate and nurture leads. Unlike other IDX websites that often use off-the-shelf IDX plugins, Sierra’s proprietary IDX is designed to rank your website on search engines. That means your website can generate free leads from search engines while you focus on giving your clients the service they deserve.

The platform also comes with an integrated triple-line dialer and offers team management features to never let a lead (or a client) slip through the cracks.

Features

• Proprietary IDX designed to rank on search engines
• Sleek and stylish lead generation and branding websites
• Integrated triple-line dialer
• Automated lead nurturing and marketing tools

Pros & Cons

• Sophisticated CRM designed for teams
• Can choose between buyer and seller-focused websites
• Done-for-you digital advertising
• In-app text message marketing tools

• Not ideal for solo agents
• Leads are not included in the entry-level package
• No built-in AI features

Pricing

Starting at $524.95 per month. Call for custom team pricing.

Check out Sierra Interactive

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The 7 best real estate lead generation websites for 2025

Best real estate CRM software

Historically used as simple lead databases, today’s real estate CRMs offer agents and teams sophisticated lead generation, marketing, nurturing and business management tools for a relatively low monthly cost. As the old cliche goes, the best CRM is the one you use. Here are our top picks that we think you’ll love using:

10. Follow Up Boss: Best overall real estate CRM software

Starting at $58 per month

Follow Up Boss offers agents a perfect balance between advanced CRM features and affordable pricing. Their platform is far more robust than a “just get it done” CRM like LionDesk, but it is still affordable enough for almost any agent — something competitors like Top Producer, Market Leader and Propertybase can learn from.

You’ll get all the tools you’ll need to nurture leads and stay organized without paying for an IDX website or other features you don’t need. How do they do it? In a word, integrations. Follow Up Boss is designed to work seamlessly with pretty much any other real estate software you have, so you can keep using the tools you love and control them from Follow Up Boss. Think of it as an operting system for your entire real estate business.

Features

• Action plans to automate follow-up
• Daily hot sheet
• Easy-to-use and intuitive user interface
• Advanced lead routing features for teams

Pros & Cons

• Streamlined and intuitive dashboard and tools
• Over 250 integrations with the most popular real estate software
• Works perfectly alongside lead generation platforms
• Excellent training and support
• Large network of users
• Transparent pricing

• No AI features available
• No auto-dialer upgrade
• No text drip campaigns
• Integrated calling feature is a $39 per month upgrade
• Some integrations require Zapier to work

Pricing

Starting at $58 per month, Follow Up Boss sits in that sweet spot between bare-bones CRMs like LionDesk and more sophisticated platforms like Top Producer and Realvolve. It’s an excellent value for agents who want a full-featured CRM but don’t want to shell out $100+ per month.

• Grow: $58 per month (paid annually)
• Pro: $416 per month for 10 users (paid annually)
• Platform: $833 per month for 30 users (paid annually)

Check out Follow Up Boss

11. Lone Wolf Relationships: Best for new agents

Starting at $33.25 per month

Starting at just $33.25 per month (when paid annually), Lone Wolf Relationships was designed from the ground up in 2024 as an affordable and easy-to-use alternative to bloated and expensive CRMs. New agents, or those with limited budgets, will find a lot to like here. It comes with an AI-powered email writing tool trained for real estate, pre-written email templates and an automation builder that can integrate drip emails and task reminders. With its focus on efficiency, simple automation, and organizational tools, Lone Wolf Relationships is a tool that gets the job done—without breaking the bank.

Features

• Pre-built email drip campaigns and task reminders
• Email template library
• AI-powered email writing assistant
• Easy-to-use platform

Pros & Cons

• The most affordable real estate CRM on the market
• Dashboards designed for usability and efficiency
• AI-powered email tool is designed for real estate
• Seamlessly integrates with other tools in the Lone Wolf ecosystem

• Automated nurturing tools are limited compared to other platforms
• Limited number of pre-built drip campaigns
• No text message features
• No built-in dialer
• No done-for-you lead generation

Pricing

Starting at just $33.25 per month, Lone Wolf Relationships offers one of the best values in real estate software. While you won’t get done-for-you lead generation, you get exceptional value for money if you’re a brand-new agent without deep pockets.

Here’s a quick breakdown of Lone Wolf Relationship’s monthly pricing:

• CRM: $33.25 per month (paid annually), $39 per month (paid monthly)

Check out Lone Wolf Relationships

12. Top Producer: Best value for money

Starting at $179 per month

Top Producer has come a long way from the clunky Windows 95-looking software it once was. Today, its CRM platform distinguishes itself with advanced lead generation and marketing features, streamlined and intuitive workflows, and a well-organized and well-designed user interface — all crucial attributes for a platform you’ll use for 4+ hours every day.

Top Producer’s newest features include AI-driven insights that help you get a 360-degree view of the contacts in your database and personalize your interactions. Along with MLS integration, there are helpful follow-up tools and solutions for automated social media lead generation and multi-channel, automated lead nurture.

Features

• Social Connect automates your social media ad creation and streamlines your lead generation. Starting at $300 per user, per month, Social Connect comes with the company’s commitment to delivering a specific number of leads over the duration of your contract — for example, they commit to delivering a minimum of 180 leads throughout a six-month contract period.
• Smart Targeting uses AI to identify the most promising potential sellers in your targeted farm area by crunching publicly available data to find homeowners who are most likely to sell their homes in the next 18 months
• FiveStreet is the company’s proprietary tool that automates your lead follow-up using text and email, ensuring your clients aren’t waiting for a reply
• Basic Transaction management tools with visual timelines

Pros & Cons

• Customizable and user-friendly dashboard
• Market Snapshot tool for up-to-date market intelligence
• Diverse lead generation tools to suit various needs
• Transparent pricing
• Good customer service reputation

• Limited integration with the provided agent website
• Agent websites are a little dated-looking

Pricing

• Pro: $179 a month
• Pro + Leads: $479 per month
• Pro + Farming: $599 per month
• Pro Teams 5: $399 per month
• Pro Teams 10: $699 per month
• Pro Teams 25: $1,199 per month

Check out Top Producer

READ OUR

Top Producer Review

13. Rechat.: Best for teams & brokerages

Similar price per seat to Salesforce – call for detailed pricing

Rechat just might be the first truly mobile-first CRM and marketing platform for teams and brokerages. Using the app, agents can quickly and easily create social media posts, send emails, fire off a CMA or advertise a listing — right from their phone.

Forget speed to lead. Rechat offers speed to market. Crucial in an age where being first often means the difference between going viral and getting left behind. Rechat offers an almost gamified real estate CRM marketing and transaction management experience that will make Millennial and Zoomer agents feel right at home.

Features

• Lightning-fast social media marketing
• Transaction Center to track deals
• Digital ad creation tool
• CMA creation tool

Pros & Cons

• True mobile-first UX design for speed & ease of use
• Can be white labeled
• Gorgeous social media & marketing materials
• Seamless all-in-one marketing, CRM & transaction management

• Not available for solo agents
• Pricing is not transparent

Pricing

Comparable per-seat pricing to Salesforce. Call for custom pricing.

Check out Rechat.

Related articles

The 7 best real estate CRMs for every agent in 2025

25 must-have real estate marketing tools for 2025

The 9 best real estate marketing companies to boost your business in 2025

Best real estate marketing software

Through the magic of AI and the talent of human designers, today’s real estate marketing software can help make your personal brand shine like never before. Whether you want to fit in with the cool kids on social media or wow a homeowner with virtually staged photos, today’s marketing software can get it done — for a fraction of the cost of hiring professional marketers.

14. Coffee & Contracts: Best for social media marketing

Starting at $74 per month

One of our favorite social media marketing platforms of the last decade, Coffee & Contracts will make followers think you spend thousands of dollars a month on a marketing team. They provide up-to-the-minute, trendy and stylish templates for Instagram Posts, Reels and Stories—including scripts and lead magnets written by top-producing agents.

It’s the perfect way to educate, delight and build relationships with potential clients across your social media channels. What we really love about the Coffee & Contract marketing platform is its dedication to high-quality design and copywriting. Competitors like Agent Crate and Jigglar don’t even come close. While they don’t offer AI features (yet), the human touch in their design and marketing calendars truly stands out.

Features

• Large and frequently updated library of marketing templates
• Lead magnets designed for conversion
• Scripts for Instagram Reels and Stories
• Facebook Mastermind Group has 5,800 members

Pros & Cons

• All real estate content written by top-producing agents
• The best quality graphic design in the industry — hands down
• Scripts for Reels and Stories are written in natural (human!) language
• Large network of fellow users on Facebook group
• Hundreds of templates and new templates are added weekly

• Other agents will be using the same templates and scripts
• Cannot schedule posts from the app
• Content is not unique to your farm area

Pricing

Coffee & Contracts membership starts at $74 per month. You’ll also need a Canva subscription to fully utilize the platform, but since almost every agent we know already has one, it’s hardly a deal breaker.

Check out Coffee & Contracts
Use Code HW15 for $15 off your first month

15. Pivo Real Estate: Best for video marketing

One-time fee: $399.99

Pivo Real Estate uses AI to help agents create sleek, professional-looking videos for a fraction of the cost of hiring a videographer. Using just your smartphone, Pivo allows you to create 3D tours that give Matterport a run for its money. It also follows you around the room like a professional cameraman while you pitch homeowners or record walkthroughs for buyers.

Even better, you have no monthly subscription fees to pay after purchasing their camera. Pivo’s bleeding-edge software is in the device itself. That means you’ll get as many professional 3D tours as you want with one less bill to pay every month — a win-win in our book.

Features

• Free for life after purchasing their device
• Brokerage pricing available
• Can create 3D tours, dollhouses, and floorplans
• Motion-tracking camera

Pros & Cons

• The most affordable way to create high-quality 3D tours
• Works with your smartphone — no camera required
• Motion-tracking feature follows you around the room like a professional cameraperson

• 3D tours are not quite as smooth or detailed as Matterport
• No Zillow integration for 3D tours
• Competing 3D smartphone attachments are comparably priced

Pricing

• Purchase access to Pivo Pro for a one-time fee of $399.99, which includes the service cost of the product.

Check out Pivo Real Estate

16. LazyEditor: Best for short-form video creation

Starting at $28 per month with free trial

We wouldn’t consider not doing your own video editing lazy, but if it gives us an excuse to use LazyEditor, sign us up as lazy! LazyEditor’s AI technology makes it easy to create short-form videos to showcase your listings. The process is simple: Go to LazyEditor.com and upload static images of your listing or input your online listing link. The web-based program will create moving images for you, accompanied by captions. Use the AI-created captions or edit them based on your preferences, and choose an AI voice to do a voiceover for your video. Publish the video and then post — that’s it.

In addition to listing walkthrough videos, LazyEditor also helps edit talking head videos that are perfect for your social media posts. Record your videos and upload them to the site, where they will be edited with AI to add relevant background images and remove errors. Then, all you have to do is post it on your social and watch the engagement pour in.

Features

• Turnaround time is within minutes
• No manual editing
• Captions automatically added to videos
• Upload property listing links directly from Zillow or Realtor.com to use images

Pros & Cons

• AI-generated voiceovers available in multiple languages
• Customize captions and voiceover to highlight the property’s best features
• Personalized support from customer service team

• Limit on number of videos per month
• Two separate subscription plans for listing walkthroughs and talking head videos

Pricing

Talking Video Editor

• Free trial: $0; one talking video
• Professional: $28 per month

Home Walkthrough Creator

• Free trial: $0; one listing video
• Basic: $30 per month
• Standard: $60 per month
• Agency: $200 per month

Check out LazyEditor

17. Apply Design: Best for virtual staging

Starting at $7 per image

While they haven’t integrated AI (yet), Apply Design’s virtual staging software is an affordable and easy-to-use way to virtually stage your listings. We really love how they let you choose from common and trendy interior design styles to match the home’s style — without having to pay a professional stager hundreds of dollars. They also offer an astonishing 15-minute turnaround time for staged images. AI might be faster, but the quality is hit or miss (so far!), and that’s why Apply Design is still the best bang for your buck.

Features

• DIY virtual staging
• One-click virtual staging
• Realistic 3D furniture models

Pros & Cons

• 15-minute turnaround time
• Furniture removal included
• Variety of interior design styles to choose from
• Realistic-looking virtual staging
• Free revisions until you are happy with the results

• Images from professional virtual stagers are still higher quality
• Customization options are limited
• Not designed for luxury listing agents

Pricing

• Auto Staging: from $10.50 per image
• DIY Staging: from $7 per image

Check out Apply Design

Best AI real estate software

AI real estate software might replace every app on your phone over the next few years. Even if you’re not on Team Robot Uprising, these tools are already making waves in our industry. These are the three tools we think are the most useful for agents, and yeah, maybe a little scary, too.

18. Scout: Best for AI-powered lead enhancement + nurturing

Starting price: Free

Scout is a game-changing new AI lead enhancement and nurturing tool that allows busy agents to find warm leads in their database easily. Using their proprietary AI, Scout adds actionable data such as how long they’ve lived in their home, the number of bedrooms and the home’s square footage to every contact on your list. Once the data is added, Scout uses it to automatically write and send personalized emails and follow-ups to engage with your leads — saving you hours of tedious research, data entry and time spent creating personalized email drip campaigns.

Features

• AI-powered lead enhancement
• AI-written personalized emails
• AI-powered drip campaigns
• AI-powered follow-up emails

Pros & Cons

• Lead enhancement data includes leads’ birthdays, their home’s beds, baths, length of ownership and square footage
• AI-written emails are highly personalized for every lead
• AI-powered drip campaigns are automated and customizable
• Integrations with Gmail, Follow Up Boss and Hubspot
• Free plan includes email templates, campaigns and follow-ups

• AI email writing and lead enhancement only available in paid plans
• Realtively high price point for lead enhancement and nurturing
• CRM companies might add similar tools as upgrades
• Professional plan limited to 350 contacts per month.
• Results from any AI can be unpredictable

Pricing

• Scout offers a free plan that offers access to a limited number of Scout’s tools and features, but pricing climbs quickly from there. Agents and teams with large databases will get the best ROI from Scout.
• Free: $0
• Professional: $200 per user, per month
• Organization: $1925 per user, per month

Check out Scout

19. Fello: Best for lead scoring

Starting at $165 per month

Fello is a CRM add-on that transforms your database into a lead generation machine. Sync your contact list to Fello and watch as it fills in the blanks with contact information, plus the behavioral and property data that you’re missing. Then, Fello uses its AI-powered engine to predict likely sellers in your database with lead scoring — so you know exactly who to contact and when. Instead of wasting time and money blasting out marketing materials to your entire database, Fello allows you to focus on leads who are ready to sell.

Features

• AI-powered lead scoring
• Integrates with current CRM
• Finds missing contact and property information

Pros & Cons

• Finds likely sellers in your database
• Monitors your leads 24/7
• Turn cold leads into new opportunities
• Real-time notifications
• Automated email and direct mail marketing

• Larger databases cost more money
• Must have a CRM
• Some CRMs already have marketing automation
• Focused on generating leads from current database, not brand new leads

Pricing

• Starter: $165 per month, paid yearly, for 500 contacts
• Growth: $415 per month, paid yearly, for 3,000 contacts
• Scale: $665 per month, paid yearly, for 10,000 contacts
• Enterprise: Custom

Check out Fello

20. HouseCanary: Best for data-driven market valuations

Starting at free to $15 per report

HouseCanary combines artificial intelligence (AI) and image recognition to provide actionable insights from extensive real estate data. It’s an ideal solution for those seeking AI-powered valuations and market trend data, making it a go-to valuation tool for real estate professionals.

Features

• Automated valuations in 19,000 zip codes
• Demographic and market predictions
• Includes property images to assess condition
• Can also assess rent values

Pros & Cons

• Chat-based AI assistant to find data (coming soon)
• Objective home valuations based on data
• Excellent for agent investors

• Valuations are pricey compared to other automated systems

Pricing

• Free- $15 per report
• Custom enterprise pricing available

Check out HouseCanary

21. Collov AI: Best for AI home staging

Starting at 22 cents per staged photo

Collov uses the latest AI image technology to virtually stage listings in seconds instead of days. Instead of struggling with finicky staging software or paying for virtual staging, their software lets you stage your listing (or any listing) with one click.

While the image quality is not yet on par with high-end professional virtual stagers, it’s shockingly close and 95% cheaper. A win-win for budget-conscious listing agents or buyer’s agents who want to present options for their clients.

Features

• High-quality AI virtual staging in 10 seconds
• Removes furniture from photos
• Free trial

Pros & Cons

• Can choose room type and furniture styles
• Affordable pricing
• Full copyright on staged images
• Easy to use – no tech experience needed
• Saves time and money

• Results aren’t perfect up close
• Might not be suitable for luxury listings

Pricing

• Standard: $16 per month (15 photos per month)
• Advanced: $39 per month (150 photos per month)
• Professional: $225 per month (1,000 photos per month)
• Enterprise: Call for pricing

Check out Collov AI

Our methodology: How we chose the best real estate software for 2025

Vetted by HousingWire’s expert real estate agents, brokers, and coaches offer in-the-trenches insights into the latest technology and business strategies for real estate professionals. Since 2006, HousingWire has been the go-to resource that provides the full picture of U.S. housing market, for housing professionals.

To find the best real estate software across several categories, we analyze dozens of products and platforms, view product demos, read countless customer reviews, and consult with agents and brokers we know. We also apply our combined experience as licensed real estate agents, brokers and brokerage marketers (we have about 50 years between us on the editorial team!).

We do all of this with the reader in mind, analyzing each real estate software to give you, beloved reader, a clear, concise breakdown of its features, benefits, pricing, ease of use, return on investment, value for money, client support, and appropriateness for your career stage. We hope our hard work saves you a lot of clicking around the internet to find the right tools for your business!