Ikea’s design lab is toying with a sofa concept you won’t have to cajole friends into helping you carry.
Getting a new couch is an exciting moment, until you realize you now need to figure out how to get it up three flights of stairs. Assuming you didn’t hire someone to move it for you, you also need a van or truck to get it from point A to B, and friends, however reluctant, to help you heave it. Of course, there are flat-pack versions, but those still require lifting and a set of DIY skills that can put even the most stable relationships to the test.
But soon, you might not have to send any of those awkward texts. SPACE10, the research and development design lab for Swedish furniture giant Ikea, has created a concept for an alternative to the the unwieldy sofa: a couch that collapses into a carrying case that weighs about the same as a French bulldog.
"Our goal was to make a couch that was comfortable, foldable, and light enough to carry alone," says Georgina McDonald, who’s in charge of Creative & Partnerships for the lab.
To create the prototype, SPACE10 collaborated with Panter & Tourron, an innovation-focused Swiss design studio with clients ranging from Balenciaga to Airbnb. With AI becoming more commonplace in the design world, as Dwell has previously reported, the team wanted to see how it might serve them, even if reviews are still mixed as to what extent they can help.
"The exploration was to see how designers whom we admired, who had never used AI before in their process, could integrate these new tools into concept development," says McDonald. "We used the tool to collaborate and test, and though it didn’t drive the design, it certainly was a noisy backseat driver."
First, the team asked ChatGPT if it was possible to fit a couch in an envelope—in so many words, it said no. They then fed AI platform Midjourney a series of terms, pairing the word "couch" with things like "lightweight frame", "foldable and flat-packable", "sustainable", and "easy to move alone." They also tried "nomadic living", and "flexible", but the results skewed conventional.
Then came a breakthrough. The team removed the word "couch" entirely, replacing it with more obtuse terms like "platform", "surface", "long flexible hammock", and "conversation pit." Says McDonald, "We were suddenly getting a form that was unique, but still familiar. These forms sat somewhere in between nostalgic and futuristic."
See the full story on Dwell.com: This 22-Pound Foldable Couch Would Make Moving Apartments a Whole Lot Easier
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By: Mandi Keighran
Title: This 22-Pound Foldable Couch Would Make Moving Apartments a Whole Lot Easier
Sourced From: www.dwell.com/article/space10-ikea-panter-tourron-couch-in-an-envelope-folding-sofa-60947ee2-0cfcf9f0
Published Date: Tue, 06 Jun 2023 16:59:29 GMT
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