All the news from Amazon’s September 2023 product launch event

Amazon’s big fall product event comes from a smaller company and with big AI expectations.

Amazon is kicking off its annual fall product announcements at its HQ2 campus in Arlington, Virginia. It seems Amazon is planning some big, AI-driven changes for Alexa, its smart assistant that could help it keep up with Bing, Bard, and ChatGPT. So, yes, we expect the new products could include artificial intelligence features, of course, but what else is in store for Echo, Ring, and co.?

The company’s devices and services division is undergoing an executive shake-up with the departure of hardware boss Dave Limp and rumors that Microsoft’s Panos Panay will replace him. This also follows a year full of personnel cuts and division closures, all of which could point to a more muted outing. Still, last year brought new Eero PoE routers, updated Echo speakers, and even a new Kindle, which should help set expectations. And in past years, Amazon’s product launches have been even more chaotic: remember the Alexa microwave and the Echo Wall Clock? It’s not an Amazon launch if there aren’t at least a few surprises.

We’ll keep you up to date on all the developments as Amazon’s announcements roll out.