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Macworld
Apple’s highly anticipated “Awe Dropping” September iPhone event is today! We’re tracking every rumor leading up to the 10am PT keynote, and stay tuned for live coverage and analysis from Macworld experts during the event.
Apple September Event: Live News & Analysis
Best Buy leaks AirPods Pro 3
As spotted by a Redditor, Best Buy has seemingly leaked the existence of AirPods Pro 3 with a $20 My Best Buy reward, as well as the on-sale date of today, September 9. While Apple is very secretive, it’s not uncommon for the company to ship devices or alert stores ahead of on-sale dates, so it’s entirely possible Best Buy just posted this offer earlier
Apple Store down
Apple has taken its online store offline ahead of the keynote starting at 10am PT. For those new to Apple events, it’s a throwback to when Apple needed to take the store down in order to add new products. It fun that Apple is willing to forfeit however much in sales just to keep up with tradition.
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Apple
iPhone 17 (and more) to launch today
We’re now just hours from the Awe Dropping keynote, which kicks off at 10am PT. Stay tuned for the latest news and analysis, or read on below for last-minute rumors.
You’ll find all our September event coverage here, but here are a few highlights to whet your appetite:
- iPhone 17 – everything you need to know about the standard, Pro, Pro Max, and new Air models
- Apple Watch 2025 – everything you need to know about the Apple Watch Series 11, Ultra 3, and SE (3rd-gen)
- Our keynote preview has a minute-by-minute account of everything we think is coming
- The Top 10 iPhone fall event moments of all time
- Here’s every product we expect to see at today’s event
- Take a trip through every Apple keynote that featured an iPhone launch
- Here’s what we’re not getting at today’s Apple event
‘Awe Dropping’ event: Last-minute rumors
- Apple Store down. As always, Apple has taken its store offline ahead of the event. The text reads, “We’re making updates to the Apple Store. Check back soon.”
- No ‘major’ audio enhancements for AirPods Pro 3. Bloomberg’s Mark Gurman reports that the AirPods Pro 3 will bring a heart-rate sensor and a “better fit,” but won’t have “major” audio or noise cancellation improvements.
- Better-than-expected battery for iPhone 17 Air. A spec-sheet showing battery capacities for the entire iPhone 17 range reveals that the iPhone 17 Air will have a decent battery after all, while the Pro Max gets a 5,000mAh battery for the first time.
- AirPods 3 coming soon; higher-end model next year? Ming-Chi Kuo reports that AirPods 3 will likely launch at the iPhone 17 event, but “a more significant hardware upgrade with the IR camera-equipped model” will arrive next year. Bloomberg’s Mark Gurman posted that he doesn’t “expect major audio/ANC improvements” with the AirPods Pro 3.
- No price hikes? According to a “South Korean carrier iPhone 16 vs iPhone 17 spec comparison document” posted by Vadim Yuryev on X, the iPhone 17 Air will likely start at $950 while the 17 Pro stays the same at $999. Both still have 128GB of storage despite rumors of a bump to 256GB.
- 48MP 8X telephoto camera for both Pro phones. The same document lists a triple 48MP camera for the iPhone 17 Pro models with an 8X telephoto camera. The current iPhone 16 Pro phones have a 48MP Fusion and ultra-wide camera, but a 12MP 5X telephoto camera.
- Bigger display for iPhone 17. Another tidbit seemingly confirmed in the South Korea carrier document is a 6.3-inch display for the iPhone 17, a slight increase over the 6.1-inch iPhone 16.
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Title: Apple’s ‘Awe Dropping’ iPhone 17 Event: Live Blog
Sourced From: www.macworld.com/article/2901077/apples-awe-dropping-iphone-17-event-live-blog.html
Published Date: Tue, 09 Sep 2025 12:21:28 +0000
