Best Black Friday Apple Watch deals

Black Friday comes but once a year-and in 2023 it falls on November 24. In recent years, however, the deals season has expanded to cover the week leading up to Black Friday, Cyber Monday afterward (that’s November 27 in 2023), and often most of the month of November.

In the weeks leading up to Black Friday-and on Black Friday itself-we expect to see some good deals on a new Apple Watch. Check regularly as we move deeper into November for the best deals we can find. If you want to buy an Apple Watch before then, check out our list of the Best Apple Watch deals this month.

Black Friday 2023: Top Apple Watch deals

1. Apple Watch Series 9 (41mm, GPS): $329 at Amazon ($70 off)
2. Apple Watch SE (2nd gen, 40mm): $179 at Amazon ($70 off)
3. Apple Watch Ultra 2: $739 at Amazon ($60 off) or Best Buy
4. Apple Watch Series 8 (41mm, GPS): $299 at Amazon ($100 off)

Black Friday 2023: Apple’s shopping event

Every year Apple holds a shopping event from Black Friday (November 24) to Cyber Monday (November 27). However, since Apple rarely discounts its products, the event consists of gift card offers rather than actual savings.

In 2023 you can get gift cards for the following amounts with the following Apple Watches purchased from Apple’s U.S. site or Apple’s U.K. site.

Black Friday: Best Apple Watch deals

Our expert deal hunters have hand-picked the best-value Apple Watch deals currently available as the Black Friday season approaches.

Apple Watch Series 9

U.S.

• Amazon, Apple Watch Series 9 (41mm, GPS): $329 ($70 off, MSRP $399)
• Amazon, Apple Watch Series 9 (45mm, GPS): $359 ($70 off, MSRP $429)

U.K.

• Amazon, Apple Watch Series 9: £379 (£20 off, MSRP: £399), John Lewis has the same deal

Apple Watch Ultra 2

U.S.

• Amazon, Apple Watch Ultra 2: $739 ($60 off, MSRP $799)

U.K.

• Amazon, Apple Watch Ultra 2: £769 (£30 off, MSRP: £799), John Lewis has the same deal

Apple Watch SE

U.S.

• Amazon, Apple Watch SE (2nd gen, 40mm): $179 ($70 off, MSRP $249)
• Amazon, Apple Watch SE (2nd gen, 44mm): $209 ($70 off, MSRP $279)

U.K.

• John Lewis, Apple Watch SE (2nd gen): £199 (£20 off, MSRP: £219)

Apple Watch Series 8

The Apple Watch from last year is still in stock at a variety of retailers, so markdowns are likely to be pretty steep over Black Friday as the remaining inventory is cleared out.

U.S.

• Amazon, Apple Watch Series 8 (41mm, GPS): $299 ($100 off, MSRP $399)
• Amazon, Apple Watch Series 8 (45mm, GPS): $329 ($100 off, MSRP $429)

U.K.

• Amazon, Apple Watch Series 8, 41mm (GPS): £339 (£60 less than Series 9)

Apple Watch Ultra 1

U.K.

• Argos, Apple Watch Ultra 1: £599 (£30 off, MSRP was: £849)

For a more in-depth guide to the available deals-as well as any deals that have popped up since we last updated this article-see our automated tables below for the lowest prices currently available on each Apple Watch model. If you’re not sure which model is right for you, read our comprehensive Apple Watch buying guide.

Black Friday: Latest Apple Watch Ultra 2 deals

The Apple Watch Ultra 2 came out in September 2023. It has an MSRP of $799/£799.

Retailer

Price

£769

View Deal

£769.00

View Deal

£799

View Deal

£799

View Deal

£799

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£799

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£799.00

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£799

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£799.00

View Deal

Price comparison from over 24,000 stores worldwide View more prices

Product

Price

Price comparison from Backmarket

Black Friday: Latest Apple Watch Series 9 deals

The Series 9 is also new, having launched alongside the Ultra 2 in September. It has an MSRP of $399/£399.

Retailer

Price

£379

View Deal

£379.00

View Deal

£397.98

View Deal

£399

View Deal

£399

View Deal

£399

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£399

View Deal

£399

View Deal

Price comparison from over 24,000 stores worldwide View more prices

Product

Price

Price comparison from Backmarket

Black Friday: Latest Apple Watch SE (2022) deals

Apple’s first budget SE smartwatch came out in 2020; this is the second-gen model, which launched in September 2022. It currently has an MSRP of $249/£219. We expect deals to surface over Black Friday.

New Refurbished

Retailer

Price

£199

View Deal

£199.00

View Deal

£219.00

View Deal

£259

View Deal

Price comparison from over 24,000 stores worldwide

Product

Price

Apple Watch (Series SE) 2022 GPS 40 - Aluminium Silver - Sport band White

£240.00

View Deal

Price comparison from Backmarket

Black Friday: Latest Apple Watch Ultra (first gen) deals

The original Apple Watch Ultra had an MSRP of $799/£849 at launch, but has since been discontinued. You may be able to find stock at third-party retailers, but look for a big discount.

Retailer

Price

£599.00

View Deal

£649

View Deal

£689.00

View Deal

£849

View Deal

Price comparison from over 24,000 stores worldwide

Product

Price

Price comparison from Backmarket

Black Friday: Latest Apple Watch Series 8 deals

Last year’s Apple Watch Series 8 had an MSRP of $399/£419 when it came out, but it’s since been discontinued. Only buy if you can find a major discount of $100 or more.

Retailer

Price

£339.00

View Deal

£369.00

View Deal

£419

View Deal

£499

View Deal

£669

View Deal

Price comparison from over 24,000 stores worldwide View more prices

Product

Price

Price comparison from Backmarket

Retailers worth checking out

U.S.

• Apple
• Amazon U.S.
• Best Buy
• Costco
• Target
• Walmart

U.K.

• Apple
• Amazon U.K.
• Argos
• Currys
• John Lewis
• KRCS
• Very

Black Friday: All Apple deals

Stay on top of the best Black Friday deals as they arrive with our dedicated roundups:

Best Black Friday MacBook deals

Best Black Friday Mac deals

Best Black Friday AirPods deals

Best Black Friday iPad deals

Best Black Friday iPhone deals

Best Black Friday Apple TV deals

Best Black Friday Mac monitor deals

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