iMessage for Android should be a priority for Apple – here’s how I’d do it

It's almost 2024, which means iMessage will soon be 13 years old. iMessage is easily one of Apple's best products, a secure and private mobile chat app that everyone in the industry wants to emulate and outdo. iMessage is such a good product that Google has been running RCS ads based on it for years.

It's so good that some of the people who want to use it the most are diehard Android users who wouldn't buy an iPhone. But they need iMessage in their lives to get over the blue vs. green chat bubble issues. That continues to be a problem in the US for some reason, but not in Europe.

The whole Beeper Mini saga proves how grudgingly beloved iMessage is over on Android. Apple has patched a big workaround that Beeper found to render the app useless. The latest fix is Beeper asking Android users to have access to a Mac for iMessage to work. Pretty soon, Beeper will ask them to get an iPhone.

Also, Beeper Mini could get Apple in hot waters with lawmakers, who might start antitrust probes into Apple's handling of iMessage. I already explained why that's such a bad idea and how lawmakers are wrong on this one.

As good as iMessage might be, these developments are just bad PR for Apple. After 13 years of iMessage supremacy, Apple should go ahead and release an iMessage app. That's what I would do, and I'd make Android users who want access to one of the best chat apps in the world pay for it.

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