Instagram co-founder thinks the app has too many ads now and lost its ‘soul’ 

Meta-owned Instagram has evolved over the years from being largely a photo-sharing app to, for many users now, primarily a hub for sharing quick video snippets in the form of Stories, plus calls and chat "rooms" with friends -- as well as a marketplace that's gotten over-saturated with influencers vying for attention.

That's how Instagram co-founder Kevin Systrom sees things, at any rate, and he said as much in a new podcast interview this week with longtime tech journalist Kara Swisher.

"I think we've lost the soul of what made Instagram Instagram," Systrom said during the latest episode of the On with Kara Swisher podcast, adding that Meta's incrementally aggressive push to commercialize the app means that Systrom doesn't think it's as useful for keeping up with what friends and family are posting anymore. "My biggest regret, I think, at Instagram is how commercial it got."

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