iOS 18’s AI features will be on-device only – should we be worried or excited?

Artificial intelligence is widely expected to be the main topic of WWDC 2024 in June. Apple will add generative AI features to the iPhone and Mac via iOS 18 and macOS 15. These features will likely match the ones available on Android phones and Windows PCs, but I would expect Apple to put a unique spin on them.

It's not just for the sake of doing something different. It's because of how Apple goes about adding software features to its products, especially when they're software features that involve sensitive user data.

I expect the privacy and security aspects of genAI features in iOS 18 and macOS 15 to be key talking points. Apple will probably want to ensure customers that their data remains private even when they share it with Apple's new AI language models and a more advanced Siri.

But I'd also expect Apple to rely on the cloud for some genAI features, especially regarding iOS 18. Not everything can be processed on-device, which ensures the best privacy possible. Some of those AI features might need cloud processing. Rumors say that Google Gemini might be tasked to handle some of that.

With all that in mind, a rumor that iOS 18 will initially offer only on-device AI features is puzzling. Should we be worried that Apple won't match what ChatGPT, Copilot, and Gemini can do? Or should we be excited that Apple will manage to process more AI features on-device than its rivals?

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