iPhone 16’s Apple Intelligence won’t be the main reason people buy the phone

The iPhone 16 is just a few days away, and Apple will surely turn Apple Intelligence into the main selling point for the four upcoming phones. Everyone else in the industry is putting generative AI features front and center, with Google's Pixel 9 series being the best example of that.

If you want Apple Intelligence in their iPhone experience, most iPhone owners will have to upgrade to the iPhone 16 in the coming weeks. That's because only the iPhone 15 Pro and 15 Pro Max currently support Apple Intelligence. Even if you think Apple Intelligence isn't important enough, I'd still advise you to get an iPhone 16 model rather than a cheaper iPhone 15 or iPhone 14 next week.

However, not all new buyers will care about Apple Intelligence, or other new features the iPhone 16 will bring over. A new survey shows that people buy new iPhones predominantly to replace an older device, without necessarily caring about the new features on next-generation handsets.

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The post iPhone 16’s Apple Intelligence won’t be the main reason people buy the phone appeared first on BGR.

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