M3 MacBook Air and Pro to launch in October, and they deserve a proper Apple event

All eyes are on Apple this time of year. We're just a couple of weeks away from the iPhone 15 launch event. The mid-September keynote should feature at least one more product announcement, the 2023 Apple Watch refresh, which will cover the Series 9 and the next-gen Ultra models.

As for the oft-rumored M3 MacBook Air and Pro, the new laptops likely won't debut until October. It's too early to say whether Apple will hold another special event for the M3 laptops. But I think the M3 chip alone deserves a proper keynote. If the latest rumors are accurate, the M3 chip will be unrivaled.

This would make the upcoming M3 MacBook Air an incredibly competitive device, and a no-brainer choice for many consumers looking for a new notebook.

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