Netflix’s cheapest ad-free plan is going away for good, and there’s nothing you can do about it

Last July, we learned that Netflix planned to remove its cheapest ad-free plan to steer customers to either the more affordable ad-base Standard plans or one of the more expensive ad-free options still available (Standard and Premium). Some six months later, Netflix is again announcing the doom of the cheapest ad-free plan. But this time around, the Basic plan is going away for good, even if you're still a paying customer.

It's not happening right now, according to Netflix. The change will impact Canada and the UK first, with the Basic subscription being retired at some point in the coming quarter. I expect Netflix to nudge customers who are still paying a Basic ad-free subscription to move to the available alternatives.

Unlike last July, you won't be able to do anything about the change. Well, other than to cancel Netflix, if that's the course of action you'll want to take.

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