Spotify’s next big bet is online video courses – this company is truly lost

I use Spotify for the same thing that everyone else uses it: to listen to audio. It started as a music streaming app, which made a heck of a lot of sense. Then, podcasts made their way onto the platform. That also made sense. Then, audiobooks popped up. That also made sense. It felt like Spotify hit the trifecta of audio in one app. So, what's next? Apparently... online courses?

In a blog post, the company announced it is now testing online courses for Spotify users in the United Kingdom. The company has partnered with a number of online education companies like BBC Maestro, PLAYvirtuoso, Skillshare, and Thinkific to offer their content directly through Spotify.

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