The 5 best Apple Store offers during Apple’s 4-day shopping event

Black Friday is here, and there are some truly incredible deals on Apple products. From AirPods for $69 to hundreds off MacBooks, if you’re looking for some new Apple gear, you’re almost certain to find it.

Even Apple gets in on the fun with its own Apple Store Shopping Event that lasts from Black Friday through Cyber Monday. It doesn’t offer limited-time price cuts, but instead hands out gift cards for eligible products ranging from $25 to $250. The good thing is you can use the gift card on anything Apple sells, including subscriptions and App Store purchases. So even if you’re not planning on buying another device for a while, you can still put your gift card to good use.

With that in mind, here are our five favorite Apple Store offers:

iPhone 16/16 Plus: $75 gift card

iPhones are rarely on sale outside of long-term carrier switching deals, so any time we can get an unlocked phone for less than the MSRP, it’s a good deal. The iPhone 16 was already cut by $100 in September when the iPhone 17 arrived, so you’re saving even more here. For $624 after the gift card, you’re getting a phone with 128GB of storage that supports Apple Intelligence, a great camera system, and better color options than the 16e.

HomePod: $50 gift card

The HomePod is one of Apple’s most overlooked products, but it’s a fantastic speaker for its $299 price. If very rarely goes on sale for more than $20 or $30 off, so the $50 gift card here is a better bargain than you’ll find at Best Buy (one of the only places to buy one outside of an Apple Store). It sounds great on its own, or you can pick up a second (with another gift card) to create a stereo pair for your home theater. 

Apple TV 4K: $25 gift card

Even without an update since 2022, the Apple TV 4K is the best streaming box on the market. It’s also almost never on sale. The main difference between the two models is the ethernet port–the $149 model has one, so if you want to hook up to a wired connection, that’s the one you need to buy. Otherwise, the cheaper model is fine. But whichever one you get, you’ll never want to use another streaming app again.

AirPods Pro 3: $50 gift card

AirPods Pro 3 just came out in September, so it’s somewhat of a surprise to see them included in Apple’s Black Friday shopping event. Even more surprising is that Apple is giving away a $50 gift card with purchase, essentially knocking 20 percent off the price. We don’t need to tell you how great they are, but we will tell you that you’re getting a better deal than Amazon.

Eugen Wegmann

Apple Watch SE 3: $50 gift card

The Apple Watch SE is one of the rare “budget” Apple products that has the right combination of features, design, and price, and we happily recommend it at $249. But with a $50 gift card as part of Apple’s Black Friday shopping event, we wouldn’t pass it up. It’s not nearly as full-featured as the Series 11 (which gets the same $50 gift card treatment), but you get the things that matter most, including an always-on display, sleep apnea alerts, temperature sensing, water resistance, S10 chip, gestures, and fast charging.