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In this episode, our hosts begin by reflecting on their holidays. Then, to kick off this new chapter in conversations around marketing, Pat Mahlangu and Mpumi Satsha look forward to the upcoming marketing trends for 2023.
The first trend the hosts touch on is the investing of brands in the metaverse. Since VR has become widely popular, the gigantic social media company Facebook decided to be a trailblazer and create their own virtual world. Before you knew it, global superstars jumped on it and companies had bought land in that world. It seems like that trend of investing time and resources into this platform will likely continue.
Employee Advocacy is now a big factor in the marketing strategy of big brands. As Pat mentions, the companies have realised this element is important because its where the customer gets in contact with your brand. That means that if people who are part of your business don’t spread good word of mouth about it, then you are quite likely to lose a large part of your customer base.
Mpumi touches on one of the most fascinating aspects of the influencer marketing strategy: how businesses are now looking at micro influencers to help their brand, as well as becoming smarter and more strategic with the influencer approach. It is also worth noting how Mpumi predicted the rise of nano-influencers. For any new trends or news in marketing, you can always be sure that the POB podcast has got you.
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