In marketing, there are a lot of ways we can analyze buyer behaviour. One is through the Purchase Decision Process, which I cover in another video.
But today I wanted to examine the four categories that we look at in consumer behaviour for consumer buying.
These are: Extended Decision-Making
Limited Decision-Making
Habitual Buying Behavior
and...Variety-Seeking Buying Behavior
Let’s run through them. 👍
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Chapters
0:00 The four types of buying behaviour
3:19 Consider these categories of purchasing behaviour
4:34 Show that you are socially responsible
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