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Top 10 Social Media Trends in 2023
Businesses are rushing to use social media to connect with customers because so many people use it on a daily basis.
Social media is used by 58% of the world's population on a daily basis for an average of 2 hours and 27 minutes. Videos, customer service, and social listening are just a few of the many new ways to utilize social media.
In this day and age of digital overload, staying up to date on social media and marketing trends can help businesses reach customers and stand out. The most important social media trends for 2023 are listed below.
1. TikTok is a must for businesses that want to reach younger audiences. It is one of the main ways to reach millennial and Gen Z customers.
Businesses can also use short-form videos, which are popular with younger generations, to advertise on TikTok. To further develop its platform, TikTok offers tools for business profiles and advertisements.
2. Video content will keep on overwhelming
82% of worldwide customer web traffic will be video content, as per a concentrate by Cisco. However, as more people turn to short-form videos like those on TikTok, Facebook's Reels, YouTube's Shorts, and Instagram's Reels and Stories, long-form videos are losing popularity.
Diagram of top web-based entertainment destinations
Here are a portion of the top virtual entertainment locales in 2022.
3. Social trade will keep on growing
Purchasing items straightforwardly from online entertainment will turn into the standard. With storefronts and shoppable posts, social media platforms are becoming retail platforms. According to Sprout Social, 98% of consumers intend to make a purchase on social media.
Businesses should concentrate on making as few clicks as possible in order to provide the best shopping experience possible. This should be possible by zeroing in on their most well known things rather than a full customer facing facade to begin.
In the social and e-commerce worlds, metaverse shopping is also changing. One illustration of this is Roblox's partnership with Forever 21, which allows users to purchase outfits that coordinate with their avatars.
4. Augmented reality will become commonplace Other technologies, such as virtual reality (VR) and augmented reality (AR), will be integrated with social media, allowing customers to interact with each other more frequently. AR is currently utilized on Instagram and Snapchat to enhance the images shared, despite the fact that VR adoption is still in its infancy. For instance, Snapchat involves AR for all its photograph channels to transform individuals into creatures, seem to have cosmetics, wear shades or have other appearance modifications.
However, augmented reality (AR) encompasses more than just photo filters. Products can also be tried out ahead of time. Customers can, for instance, virtually try on sunglasses or see how the furniture fits in a room.
5. Influencer marketing is not new, but it is not going away. It is growing. There are numerous influencers promoting brands on social media.
Despite the fact that investing in influencers is less expensive than investing in other types of advertising or marketing campaigns, it still yields results. The vast majority of advertisers viewed powerhouse promoting as compelling, as per a review by Force to be reckoned with Showcasing Center point.
Influencer marketing is also available on LinkedIn, another social media platform. LinkedIn's Creator Accelerator, an initiative to assist creators in building their communities, demonstrates their desire to invest more in creators and influencers, despite the fact that influencer marketing and LinkedIn are not typically linked.
Companies can benefit from using influencers for more than just generating leads. Customers' loyalty and engagement can also be boosted by influencers.
RANK 1 Facebook Accounts Worldwide 2.9B
RANK 2 YouTube Accounts Worldwide 2.8B
RANK 3 WhatsApp Accounts Worldwide 2.7B
RANK 4 Instagram Accounts Worldwide 2.6B
RANK 5 TikTok Accounts Worldwide 1.2B
RANK 6 Tumblr Accounts Worldwide 500M
RANK 7 Twitter Accounts Worldwide 436M
RANK 8 Pinterest Accounts Worldwide 431M
RANK 9 Reddit Accounts Worldwide 430M
RANK 10 Snapchat Accounts Worldwide 319M
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