Rolex just announced 6 new watches for 2024. Take a look.

• Rolex just unveiled its 2024 offerings at Watches and Wonders in Switzerland.
• The watchmaker says it's striving for "harmonies of materials, colours and textures" this year.
• The collection is comparatively less flashy than recent offerings.

Rolex just unveiled its new offerings for 2024 at the annual Watches and Wonders exhibition in Switzerland.

While no new model lines were announced, the Geneva-based watchmaker said it's striving for "harmonies of materials, colours and textures" in this year's variants of tried-and-true favorites.

From mixing metal finishes, to contrasting materials like diamond and mother of pearl, the brand is taking a relatively understated (for Rolex, at least) approach than in recent years.

Business Insider spoke with Bob's Watches CEO Paul Altieri about each model following the much-anticipated announcement.

Take a look at the new lineup.

A grey and black bezel GMT-Master II

While the GMT's classic red and blue "Pepsi" color combination is a proven winner, this year's gray and black bezel brings a more subtle option to the model, while still representing the division of day and night hours that are the hallmark of the original.

Altieri told BI that rumors swirled in the watch community that the Pepsi colorway would be replaced by a black and red "Coke" variation prior to the gray and black bezel's unveiling.

New variations on the classic Day-Date

The Day-Date is in many ways Rolex's playground for unique combinations of faces and metals, and this year the model's two sizes, 36mm and 40mm, each feature two new variants.

The larger version now comes in Rolex's custom Everose gold with a slate ombré dial (pictured here), or in white gold with a mother-of-pearl dial. Meanwhile, the smaller sibling is available in yellow gold and a white dial, or in Everose gold with a blue-green dial (pictured at the top of this story).

An encore for last year's all-new 1908

Rolex introduced the Perpetual 1908 last year in homage to the year that founder Hans Wilsdorf named the company. In a departure from last year's conservative brown and black options, the 1908 now features a platinum case and a meticulously etched ice-blue dial.

The new details take the collection to "the next level of exclusivity" while bringing classical elegance that's rare in Rolex's catalog today, Altieri said.

Dozens of diamonds for the Daytona

The iconic Daytona features two new mother-of-pearl color combos — one light face with dark counters and one dark face with light counters — set against a bezel of three dozen brilliant-cut diamonds.

When we said the lineup was less flashy, we weren't talking about this one.

The blinged-out timepiece carries "a long tradition of ultra-luxurious Daytona watches," Altieri said.

A snappy new bracelet for the Sky-Dweller

The big news for the Sky-Dweller this year is less about the watch itself and more about the new version of Rolex's Jubilee bracelet. With satin-finished outer links surrounding polished inner links, the bracelet also has ceramic inserts to help it stay comfortable and flexible for years to come. The dials in slate and white don't look half bad, either.

The Deepsea goes gold

Rolex's ultimate dive watch, the Deepsea, is rated for a depth of 12,800 feet (or nearly 15 Bank of America HQ skyscrapers) — far deeper than the 1,000-foot rating of the more common Submariner.

For 2024, the watch is available in 18-carat gold, contrasting against a bright blue ceramic bezel. Titanium is used for the case back and the specialized pressure valve, offering a distinctive gray accent.

The new Deepsea is "easily the most noteworthy" watch in this rollout, Altieri told BI. The bezel, in particular, makes it Rolex's "most luxurious dive watch," he added.