SKU Data Network Company Banyan Secures $43 Million in Series A Funding

• SKU data network company Banyan raised $43 million in Series A funding.
• The round consisted of $28 million in equity and $15 million in venture debt, and gives the company a total of $53 million in equity funding.
• Banyan made its Finovate debut at FinovateFall 2021 in New York, and returned to the Finovate stage this year for FinovateSpring in San Francisco.

In a round led by Fin Capital and M13, SKU data network company Banyan has raised $43 million in funding. The Series A round includes $28 million in equity and $15 million in venture debt, taking the total equity capital raised by Banyan to $53 million. In addition to Fin Capital and M13, the round featured participation from FIS Impact Ventures, Bridge Bank, Interplay, and TTV Capital.

The financing will be used to help accelerate Banyan’s technology and infrastructure growth. Banyan enables retailers and financial institutions to leverage enriched, item-level data capabilities to boost consumer engagement and financial wellness, as well as improve business expense management. The company offers the world’s largest SKU data network, which helps “unlock a new world of valuable information in the form of item-level receipt data,” according to Banyan founder and CEO Jehan Luth. Luth added that the funding was “evidence of market validation for Banyan as the first to deliver the next level of Precise Commerce applications to merchants and financial services.”

Banyan’s network is used by both Fortune 150 corporations as well as convenience stores. The company’s solution suite enables dramatic reductions in the time spent on expense reports by integrating item-level purchase data into banking and expense management apps. Banyan’s technology also provides shopping and loyalty offers that help merchants and their partners better target the offering of incentives, keying on the specific item, category, and aisle-level categories they want to reward. Fin Capital founder and managing partner Logan Allin said that Banyan’s solutions help businesses “re-imagine the experiences they can bring to consumers.”

Banyan demonstrated its Enrich solution at FinovateSpring earlier this year. At the conference, Banyan showed how its technology enables banks, fintechs, and their retail partners to use item level data to drive both everyday spending and top of wallet behavior. Relying on both API calls for individual transactions and batch calls for unlimited records, Banyan’s at-scale network lets retailers share receipt data with banks and fintechs to make financial apps more impactful for the digitally-oriented financial services customer.

Founded in 2019 and headquartered in Holmdel, New Jersey, Banyan has processed more than $400 billion in gross merchandise value (GMV), more than 10.3 billion in bank and fintech partner transactions, and more than 10.4 billion in purchase receipts from network retailers. The company also has more than four million UPCs catalogued in its network.

Earlier this year, Banyan introduced new Chief Marketing Officer Andrea Gilman, formerly SVP with Mastercard. This spring, Banyan announced a rebrand – including a new logo and a website refresh – to reflect what Luth called the company’s “defined path to disrupt and change the retail landscape while bringing new benefits to consumers.”

Photo by Karolina Grabowska

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