MetroList taps Brian Groth as director of sales and marketing

MetroList has appointed Brian Groth as its first director of sales and marketing, a new role focused on strengthening the MLS’s market presence and agent engagement across Northern California.

Groth brings more than two decades of experience in real estate leadership, sales, agent development and operations. He most recently served as vice president of agent development at RE/MAX Gold, where he oversaw multiple offices in the Sacramento region, built recruiting and retention programs and delivered training for hundreds of agents. Over his career, he has created education initiatives across a six-state footprint and led live and virtual sessions for thousands of real estate professionals.

At MetroList, Groth will lead sales and marketing strategies tied to adoption of data and technology tools, working with brokers, agents and industry partners to drive retention and usage.

“We are excited to welcome Brian to MetroList as our Director of Sales and Marketing. His extensive leadership experience, deep understanding of agent needs, and strong track record in education make him an outstanding addition to our team,” said Dave Howe, president and CEO of MetroList Services, Inc.

MetroList serves more than 20,000 subscribers in Amador, Butte, Calaveras, Colusa, El Dorado, Merced, Nevada, Placer, Sacramento, San Joaquin, Stanislaus, Sutter, Yolo and Yuba counties. Now in its 40th year, the MLS covers more than 10,000 square miles and operates 10 regional administrative centers.