Premier Sotheby’s International Realty restructures North Carolina marketing team

Premier Sotheby’s International Realty has reorganized its North Carolina marketing support team — naming two specialists who will provide regional services to its agents.

Hunter Parrish was appointed senior advisor marketing specialist for the firm’s Asheville and western North Carolina offices, including Banner Elk, Blowing Rock, Boone and Linville Ridge.

Chris Krauss was named marketing specialist for the Charlotte metro area. Both will report to Jessica Johnson — the company’s North Carolina senior marketing director.

Krauss will be based in Charlotte and also brings more than seven years of real estate marketing experience.

He most recently served as marketing director for a regional real estate company — where he managed programs for more than 250 agents — and holds a bachelor’s degree in English from Salisbury University.

“Our global advisors deserve a marketing experience that is as elevated as the properties they represent,” said Kathy Forrester, Sotheby’s chief marketing officer. “By evolving our structure and appointing highly experienced marketing support specialists with deep market knowledge like Hunter Parrish, we have answered the call to deliver exceptional, responsive and results-driven service across North Carolina.”

Parrish — who has nearly seven years of experience in real estate marketing — previously worked with a local brokerage.

She holds a bachelor’s degree in business administration from Western Carolina University and will work in a hybrid role across Asheville and western North Carolina offices.

“These appointments reflect Premier Sotheby’s International Realty’s continued investment in elite marketing talent and its commitment to advisor success through innovation, service and strategic regional leadership,” Forrester said.