Apple just created a billion more Mac users

For years, Chromebooks and low-cost Windows laptops have dominated the education sector for one primary reason: aggressive pricing. Some models sell for under $200, making them easy to deploy at scale. They’re also more sensible than entry-level iPads, thanks to the more mature operating systems, larger displays, built-in keyboards, and fuller feature sets. That dynamic is about to shift, however.

With the newly announced MacBook Neo, Apple is set to disrupt this longstanding formula, positioning itself as a serious player in education. Until now, a truly affordable MacBook that parents and schools could justify for kids didn’t exist—Apple’s cheapest laptop started at $999 with the MacBook Air. Starting at a mere $499 for education, Neo is catering to this untapped market for the first time ever. Before long, many students will either be using a MacBook Neo or asking for one.

Long-term gains

The MacBook Neo’s starting price is a calculated decision. Apple could’ve easily charged more and still sold plenty of them, but short-term profit isn’t the primary goal here. With such a low starting price for students, Apple is ensuring Macs will begin showing up in classrooms all over the world, winning over younger generations and getting them accustomed to Apple hardware and software. 

By introducing students to the Mac at a young age, Apple potentially secures them as lifelong customers who will later spend much more on higher-end devices. Plenty of Chromebooks and Windows laptops cost less than $499, but they don’t have the design or ecosystem Apple does. The MacBook is an established premium line, and, at just $499, it’s bound to become the new cool at school.

iPhone’s BFF

Back in the days when I was a college student, I sold my mid-range Lenovo laptop right after I switched from Android to iPhone. Instead of a Mac, I opted for an iPad to keep things in sync with my iPhone while I worked. Within a couple of years, my entire setup was converted to Apple-made products that worked seamlessly together.

Many parents buy their kids iPhones for similar reasons. They can easily AirDrop notes, add them to shared photo albums, track them with Find My, set Screen Time limits, approve purchases, and much more. When they grown up, these kids will want a laptop that works just as well with their iPhones. The MacBook Neo offers native integrations with iOS, including iPhone Mirroring, notification forwarding, Universal Clipboard, plus the practical iCloud sync for photos, notes, contacts, files, and other data. No Chromebook or Windows laptop can beat that.

Full desktop experience

Another reason parents and schools may want to prioritize the MacBook Neo over a Chromebook is that it runs the full version of macOS. ChromeOS is essentially a glorified web browser that doesn’t offer the same set of advanced apps. While the MacBook Neo may run an iPhone chip, users will still get to install professional Mac software, such as coding tools, photo editors, and other comprehensive desktop apps.

Apple doesn’t say how long it will support the MacBook Neo with software updates, but it’s safe to assume that it’ll be longer than any of its mid-range rivals. Cheap laptops often get quickly neglected by their manufacturers, as they focus their resources on supporting flagship machines. As such, Neo users will get the latest security patches, AI enhancements, and other new Mac features for years to come.

Foundry

Far from an iPhone 5c

When the plastic iPhone 5c flopped, Apple learned how not to build cheap products, switching to the SE model, which maintains the premium materials for budget iPhones and watches by incorporating dated components. The MacBook Neo is an evolution of this successful formula that sacrifices certain technologies for design and features that matter.

According to Macworld’s Michael Simon—who got to try the notebook at Apple’s hands-on event—the MacBook Neo feels as premium as the MacBook Air. It features a sturdy aluminum chassis, reliable Magic Keyboard (albeit not backlit), stunning display, decent audio system, and more. Sure, you’re missing out on some higher-end specs available on Air and Pro MacBooks, but it doesn’t feel like similarly priced, low-grade laptops.

Beyond its durability, the MacBook Neo also caters to students and youngsters by offering vibrant color options, including citrus and blush—plus the more subtle silver and indigo. The selection can add a fun aspect to a serious productivity device, making it appealing to a broader range of customers.

If pretty much everything about the MacBook Neo is superior, why would anyone still want to buy another cheap laptop?