Best Prime Day Apple TV deals 2023

Apple has the best TV streaming box. It’s faster and more responsive, it supports Dolby Vision and Dolby Atmos, it runs all the streaming apps and has full access to purchasing TV and movies from Apple’s store, and of course it works seamlessly with your iPhone and Apple cloud services. With the latest Apple TV 4K hardware, the problematic remote has even been overhauled and is actually quite good now!

Its only problem is that it costs twice as much as all its competitors. That’s why it’s always a good idea to keep an eye out for sales and special offers. Amazon Prime Day, which is set to take place from 11-12 July 2023, could be a good time to get an Apple TV 4K at a much more reasonable price. And you might not even need to wait until then, as there are deals already available.

One word of caution: We don’t recommend the Apple TV HD at any price, even if you don’t have a 4K TV yet. It’s old hardware (an A8 circa 2014!), HDMI 1.4, no support for HDR of any kind, no support for Dolby Atmos…it’s just very old tech that Apple shouldn’t really sell at all anymore.

Prime Day: Best Apple TV deals

These are the best discounts we saw during Amazon’s Prime sale in October 2022.

Amazon U.S:

• Apple TV 4K, 32GB: $128 ($51 off)
• Apple TV 4K, 64GB: $133 ($65 off)
• Apple TV HD, 32GB: $94 ($54 off)

Amazon U.K. doesn’t have any deals on the Apple TVs, but they are in stock:

• Apple TV 4K, 32GB (Not available)
• Apple TV 4K, 64GB (Not available)
• Apple TV HD, 32GB (Not available)

Not seeing a good discount on Amazon? Try these other resellers:

Retailer

Price

£149

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£149

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£149

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£149

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£149

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£149

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£149

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£149.00

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Price comparison from over 24,000 stores worldwide View more prices

We also recommend you also look at alternatives to the Apple TV. Expect to see some huge discounts on Amazon’s own Fire TV Stick 4K Max in the U.S. and in the U.K.: Fire TV Stick 4K Max.

Retailer

Price

£64.98

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£64.99

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£64.99

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£64.99

View Deal

Price comparison from over 24,000 stores worldwide

Prime Day: How can I get the best Apple TV deals?

Prime Day will be held from 11-12 July 2023 across several countries, including Austria, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain, Sweden, Turkey, the U.K., and the U.S.

Amazon Prime Day is only open to Prime members, so you’ll need to sign in with an active membership to purchase one of the deals. Prime memberships cost $139 / £95 / AUD$59 annually, or $14.99 / £8.99 / AUD$6.99 on a monthly basis. New users can sign up for a 30-day free trial that can be canceled at any time during the trial window.

Of course, Amazon isn’t the only place you can buy an Apple TV. Below you’ll find the latest prices from alternative retailers.