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Learn the top 10 trends in communications from Brian Tong and how these trends are impacting the industry.
Communications customers increasingly view communications providers' services as commodities. Providers need to create value beyond the network, and many are thinking about how to maximize return on investment (ROI), enhance customer experiences, and increase opportunities for revenue growth.
For its new global research report, Salesforce asked 500 industry experts and 6,000 consumers about the changing face of the communications industry, and how CSPs can remain competitive. Here’s what they said.
Check out the full study: https://www.salesforce.com/resources/articles/trends-in-communications/
#Salesforce
00:00 - Intro
00:09 - Communications Industry Landscape
00:52 - Emerging Alternative Providers
01:39 - Customers Exploring Alternatives
02:06 - Customer Experience Matters
02:49 - In-Store and Online Experience
03:33 - Focus on Customer Service
04:35 - Value of 5G
05:12 - 5G B2B Opportunities
05:48 - Importance of Fiber
06:23 - Hyperscaler Partnerships
07:15 - Better Tools & Experiences
07:59 - Wrap-up
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About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.
