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In this episode of the DesignRush Podcast, Apollo.io SVP David Malpass dives deep into the changing landscape of B2B marketing and sales, highlighting how his company is reshaping the way businesses generate leads and connect with potential clients.
He also explains how to elevate your B2B marketing strategy: It's about crafting hyper-personalized campaigns, understanding customers, and working smarter, not harder. And it’s also about blasting Metallica to drown out any trains passing by.
00:00 Intro
00:45 Why David Joined Apollo.io
05:02 David's Journey Before Apollo.io
14:21 How Being Acquired Can Impact a Company
24:06 Apollo.io’s Key Mission
32:22 Serving the B2B Marketplace
34:55 Elevating Apollo.io in a Crowded Market
42:58 Integrating Generative AI
45:08 Is AI Replacing Marketing Roles?
48:00 The Evolution of Sales Engagement
Check all B2B Marketing Trends 2023 now!
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